Assistant General Manager of Sales

Full-time | Grand Prairie | $50, 000 – $60,000 | Reporting to the General Manager

More innovation. More ownership. More impact. Golf Ranch is redefining the driving range as golf’s home base — and you can help power what’s next.

Who we are

At Golf Ranch, we’re in love with the game of golf and we’re on a mission to make it more accessible, more fun, and way less formal. We pride ourselves on creating spaces that buzz with energy — where competition and connection go hand in hand, and where our core values of Unshakeable Character, Competitive Greatness, Infectious Enthusiasm, and Deep Connection are celebrated every day.

Working here means joining a team that brings passion and pride to every shift. We back each other up, celebrate wins big and small, and stay focused on creating unforgettable guest experiences. Ready to work where good vibes and great people come standard? Apply today and come be part of the team that’s changing the game!

Who you are

The Assistant General Manager of Sales isn't just a sales manager — you're the heartbeat of membership growth at Golf Ranch. You don't wait to be pointed in the right direction. You set the direction.

This role demands someone who leads from the front every shift, holds a team to a high standard without flinching, and takes personal ownership of membership outcomes. You're energized by performance, uncomfortable with mediocrity, and driven by the belief that every guest interaction is an opportunity. If you need external motivation to perform, this isn't the role for you. If you're someone who raises the bar just by showing up — we want to meet you.

What you’ll do

Team Leadership & Development

• Model the energy, professionalism, and accountability you demand from your team — no exceptions
• Own the new hire training process end-to-end: onboarding, shadow shifts, and expectation-setting from day one
• Provide direct, real-time coaching every shift — training, redirecting, and recognizing performance in the moment
• Build a culture where feedback is ongoing and standards are non-negotiable
• Act as the go-to decision-maker when things get busy — solve problems fast, keep the team moving

Membership Growth & Retention

• Drive Ranch Pass membership growth through daily execution, not occasional effort
• Ensure every guest is offered the opportunity to join — no missed conversations, no missed leads, no exceptions
• Use performance data to identify trends, celebrate top performers, and sharpen team execution
• Hold the team accountable to a consistent, high-quality sales process that converts guest interactions into lasting membership value
• Own all aspects of Ranch Pass: coaching, communication, retention, and member satisfaction

Guest Experience & Service

• Set and protect the standard for every guest touchpoint — from first impression to issue resolution
• Ensure payments, upgrades, profiles, and cancellations are executed with precision and care
• Resolve guest concerns quickly and decisively, protecting both the relationship and the brand
• Maintain an environment that reflects Golf Ranch's standards in every detail

Operations & Site Excellence

• Oversee sales counter operations with full accountability for accuracy and consistency
• Train and hold team members to Golf Ranch systems, SOPs, and daily checklists
• Troubleshoot in real time — tech issues, high-traffic rushes, staffing gaps — without losing pace or quality

Requirements

What you’ll need

• 2+ years of leadership experience in a sales-driven environment — hospitality, entertainment, fitness, or membership-based businesses preferred
• A proven track record of hitting and exceeding sales targets, not just managing a team through the motions
• Deep comfort with membership sales conversations — pitching, handling objections, closing, and coaching others to do the same
• Experience using performance data to identify gaps, develop individuals, and drive consistent team-wide results
• Strong communication skills, direct, authentic, and persuasive with both guests and team members
• Familiarity with CRM tools, POS systems, or membership management platforms
• Flexibility to work evenings, weekends, and peak periods; this is an MOD leadership role

Bonus Points

• Background in golf, F&B, or entertainment operations

• Background in membership-based sales models
• Familiarity with sales coaching frameworks and performance accountability systems

Physical Requirements

• Ability to walk, stand, and interact with guests for extended periods
• Ability to lift, carry, bend, and set up items weighing up to 50 pounds
• Comfort in a fast-paced, high-volume environment, including outdoors in varying weather conditions

Benefits

Why Golf Ranch?

At Golf Ranch, work, play, and growth go hand in hand. Along with a supportive team environment, we offer:

• Health, dental, and vision benefits covered at 50%
• Commission and bonus incentives
• Unlimited buckets to enjoy outside of work
• 50% off food and beverages
• 25% off merchandise and retail
• One free on-shift meal from our beloved concession container
• Predictable scheduling you can plan around
• On-the-job training and career development opportunities

Our Commitment

Our mission to create a sense of belonging through the game of golf reflects our commitment to diversity & inclusion. Golf Ranch is an equal opportunity employer and does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities.