Digital Marketing and Content Strategist
- Maintain and safeguard the integrity of the TCAP brand in all channels including social media and online reviews
- Ensure that TCAP Brand guidelines are followed in all collateral
- Create engaging social media content to increase awareness
- Oversee the content and design of TCAP web properties (WordPress)
- Designing marketing materials for vaccine clinics, promotions and other events
- Creating monthly newsletter / magazine and other materials to be sent to clients via email
- Designing and ordering promotional items
- Develop email and SMS campaigns based on data-driven insights
- Create automated marketing programs to nurture clients and donors
- Experience with CRM and Marketing Automation platforms (Salesforce)
- Performance Marketing
- Experience with managing paid digital advertising (Google Ads, Ad-serving platforms, Facebook, etc.)
- Prepare marketing reports by collecting, analyzing, and summarizing marketing and sales data
- Develop actionable insights from this data
- Strong proficiency in Microsoft Excel
- Experience with Google Analytics
- Bachelor’s degree in marketing, business and/or related field
- Minimum five years’ worth of experience in strategic marketing and implementing plans
- Excellent writing and content creation skills
- Ability to build consensus among stakeholders
- Strong working knowledge of social media for marketing
- Experience with Adobe Creative Suite and Canva
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