Social Media Specialist

At Houston Methodist, the Social Media Specialist position is responsible for partnering with and supporting content development, public relations and corporate communication efforts across all social media channels. Partners with internal stakeholders, multiple agencies and technology platforms to maintain Houston Methodist (HM) social media accounts. Assists with the development of paid social media advertising campaigns. The Social Media Specialist ensures that content across all social channels aligns with business objectives and brand guidelines, and optimizes them for efficiency and effectiveness. The Social Media Specialist constantly evaluates content and offers creative treatments to reach optimum effectiveness as measured by key performance indicators.

FLSA STATUS
Exempt

QUALIFICATIONS

EDUCATION

• Bachelor’s degree in marketing, PR, journalism or related field

EXPERIENCE

• Four years of experience managing and developing content for social media channels

SKILLS AND ABILITIES

• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations.
• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security.
• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles.
• Deep knowledge of social media channels and sites.
• Ability to interpret and make recommendations based on social media analytics for paid and organic campaigns.
• Ability to convey complex ideas in creative, easy-to-understand ways in writing.
• Excellent interpersonal skills and be comfortable interviewing personnel at all levels.
• Requires excellent written and oral communication skills.

ESSENTIAL FUNCTIONS

PEOPLE ESSENTIAL FUNCTIONS

• Ensures that patient and community feedback is promptly responded to with care and courtesy consistent with the Houston Methodist ICARE values and legal guidelines.
• Works collaboratively with members of the Public Relations Department and the Marketing Department as well as health professionals throughout HM System to accomplish objectives and educate leadership and others on incorporating relevant social media techniques into the corporate culture.

SERVICE ESSENTIAL FUNCTIONS

• Assists with executing strategy for social media channels, working collaboratively and providing guidance to cross-functional teams seeking to leverage social media in pursuit of their business objectives. (

QUALITY/SAFETY ESSENTIAL FUNCTIONS

• Helps ensure that a robust and effective editorial calendar is maintained across HM active social channels.
• Assists in overseeing the management of social media accounts through oversight of agency partnerships and technology solutions.
• Ensures that content aligns with business objectives and brand guidelines.
• Ensures that guidelines concerning the handling of Personal Health Information (PHI) are promoted and followed across all Houston Methodist social media accounts.

FINANCE ESSENTIAL FUNCTIONS

• Helps optimize social media channels and content to ensure maximum effectiveness and efficiency.
• Assists in the measurement, analytics and reporting on the impact of social media on the overall marketing and public relations efforts, both internal and external to the organization.
• Tracks and adheres to budget to ensure efficiency.

GROWTH/INNOVATION ESSENTIAL FUNCTIONS

• Keeps current with social media technology and communication vehicles.
• Acts as subject matter expert to ensure all stakeholders stay up to date on social media trends and developments and take action that furthers strategic objectives.

SUPPLEMENTAL REQUIREMENTS

• WORK ATTIRE
  • Uniform: No
  • Scrubs: No
  • Business professional: Yes
  • Other (department approved): No
  ON-CALL*
  *Note that employees may be required to be on-call during emergencies (ie. Disaster, Severe Weather Events, etc) regardless of selection below.
  • On Call* No
  TRAVEL**
  **Travel specifications may vary by department**
  • May require travel within the Houston Metropolitan area Yes
  • May require travel outside Houston Metropolitan area Yes

QUALIFICATIONS

EDUCATION

• Bachelor’s degree in marketing, PR, journalism or related field

EXPERIENCE

• Four years of experience managing and developing content for social media channels