MARKETING MANAGER

Job Description

Job Description

Position Summary

Griffin Fluid Management is seeking a Marketing Manager to drive integrated marketing efforts across brand, digital, and demand generation to accelerate Griffin’s growth.

This is an individual contributor role designed for a strategic, hands-on marketer ready to build a high-impact marketing function from the ground up. The ideal candidate thrives in both planning and execution, with the ability to roll up their sleeves and drive measurable results.

As a key member of the team, the Manager will collaborate cross-functionally to support go-to-market strategy and ensure marketing programs are aligned with Griffin’s revenue and impact goals. This position offers growth potential, with the opportunity to build and lead a marketing team in the future as the company scales.

Key Responsibilities

Strategy & Execution

Support the development and execution of integrated marketing strategies aligned with company growth priorities.

Maintain marketing calendars, processes, and performance metrics to ensure accountability and progress tracking.

Collaborate with leadership to evolve brand messaging and ensure consistency across all channels.

Demand Generation

Plan and execute campaigns that drive qualified leads, nurture prospects, and support sales enablement.

Optimize inbound and outbound tactics and lead nurturing programs using HubSpot, Salesforce and other tools.

Manage paid and organic channels, including digital, SEO/SEM, email, and webinars/events.

Content & Communications

Oversee the development of marketing content such as blogs, case studies, whitepapers, and thought leadership.

Management and the development of owned and paid channels such as social, SEO, paid ads, etc.

Collaborate on public relations, media, and industry outreach (tradeshows, associations, etc.) to increase brand visibility.

Ensure consistent brand voice and visual identity across all assets and platforms.

Performance & Analytics

Monitor KPIs to assess campaign effectiveness and ROI.

Leverage insights to improve content, campaigns, and channel performance.

Test, iterate, and refine marketing tactics based on data.

Collaboration & Vendor Management

Manage relationships with freelancers, agencies, and other marketing vendors.

Collaborate with internal teams on cross-functional initiatives, including client communications and event planning.

Qualifications

6–8+ years of progressive marketing experience; B2B, agency, or professional services background a plus.

Proven track record in demand generation, digital marketing, and content strategy.

Proficient in HubSpot/Salesforce, Google Analytics, and WordPress; familiarity with SEO tools and marketing automation platforms.

Strong communication, project management, and collaboration skills.

Self-starter who thrives in a fast-paced, entrepreneurial environment.

Bachelor’s degree in marketing, Communications, Business, or related field.