Analyst, Digital Analytics (Fort Worth)

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• This job is a member of the Digital Analytics Team within the Customer Experience Analytics organization.
• The Digital Analytics Team is responsible for providing actionable and timely insights through custom and syndicated research. This involves working with internal clients in determining research needs, establishing research objectives, selecting the best methodological approaches, implementing large scale research projects, performing data analysis and developing associated reports.
• This Analyst/Sr. Analyst position will primarily be responsible for project-based assignments that require a mix of strong analytical skills, the aptitude to solve complex problems, and the ability to clearly and concisely present information. The position will require ownership, the ability to work well with minimal supervision, and the ability to prioritize and manage multiple projects simultaneously.

What you'll do

• Provides updates regarding customer satisfaction trends and drivers of our customer’s Likelihood to Recommend (LTR) and Net Promoter Scores (NPS)
• Creates dashboards and analytical reports, coupled with key insights and recommendations, to present to leadership/internal clients
• Conducts ad-hoc analyses to answer various business questions
• Designs and implements ad hoc research projects to meet the needs of internal clients; this may encompass creating, launching and analyzing online surveys, airport intercepts, usability studies and/or focus groups
• Moderates focus groups, one-on-one sessions and in-person interviews with customers and/or employees
• Develops long-term vision and application for a VOC and Customer Journey Analytics program for American
• Integrates multiple sources of customer interaction (quant/qual, social, complaints, chat, call, digital, etc.) to present a holistic view of a customer’s experience
• Selects and manages research vendors that fit with our holistic strategy
• Works to break down corporate silos, by sharing relevant information across various departments

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• • Bachelor’s Degree, Masters degree in Business Analytics, Industrial Engineering, or similar fields preferred
  • 3 year of work experience in an analytical field such as Busines, Engineering, Mathematics, Economics, Revenue Management, Network Planning, Sales Strategy, Customer Insights, Marketing, or Masters degree in related field
  • Experience using SPSS statistical software, online survey software, Voice of the Customer or Enterprise including Medallia and Qualtrics is preferred

Preferred Qualifications- Education & Prior Job Experience

• • Master’s degree in Business Analytics, Industrial Engineering or similar fields
  • Feedback Management systems/platforms experience desired
  • Moderator experience preferred

Skills, Licenses & Certifications

• • Ability to synthesize complex data from a variety of sources into a succinct format and concisely present findings to executive level audience
  • Extremely organized and detail-oriented, with the ability to manage multiple projects and quickly react to changing business needs while meeting firm deadlines

What you'll get

Feel free to take advantage of all that American Airlines has to of]]>