Senior Frontend Engineer

At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.

We are looking for an experienced Senior Frontend Engineer to be a foundational member of our brand-new Activation engineering team. This is a unique, high-impact opportunity to grow a new product line from the ground up, one that will be central to our company's growth.

You will be a founding technical pillar for a link shortening, QR code, and landing pages platform similar in scope to other industry leaders. You will act as a key hands-on builder and a strategic partner to Product and Design, translating ambitious ideas and complex designs into beautiful, intuitive, and delightful user experiences.

This role requires a senior engineer who can balance technical excellence with pragmatic decision-making, driving continuous value for our customers. If you are a hands-on engineer who loves the challenge of building new, customer-facing products and mentoring other engineers, this is the perfect role for you.

As a Senior Frontend Engineer, you’ll get to:

• Translate Design into Delight: Partner closely with Product and Design to translate Figma-based designs and prototypes into pixel-perfect, responsive, and accessible web applications that create genuine customer delight.


• Own & Solve: Act as a reliable technical contributor who owns, drives, and solves complex UI/UX problems independently, resolving diverse issues with creativity. You will own the production operation and monitoring of your applications, paying close attention to Core Web Vitals, performance bottlenecks, and error rates.


• Lead Projects: Independently lead key frontend projects through the full development lifecycle, from scoping with product partners to deployment and post-launch support.


• Improve & Adapt: Challenge existing processes and identify improvements in our technical stack and development lifecycle. You will be a key contributor to building and evolving our new Design System.


• Mentor & Influence: Mentor other engineers to accelerate their growth and encourage broad participation in technical discussions. You will be expected to persuade peers and stakeholders on difficult technical matters.

You’ll be a good fit if you have:

• 5+ years of professional software engineering experience, with a proven track record of building complex, high-quality frontend applications.


• Deep experience in React and its ecosystem (e.g., Hooks, State Management). Expertise in modern JavaScript/TypeScript and advanced frontend JavaScript patterns (e.g., component-based architecture, asynchronous programming).


• Rapid, Iterative Delivery: A strong bias for action and a pragmatic approach to rapid, iterative development, with a proven ability to deliver small chunks of value to customers quickly (e.g., POCs, MVPs).


• Customer-Obsessed: You possess a deep sense of customer empathy and are driven to understand their needs, ensuring that technical solutions are perfectly aligned with creating a valuable and effective user experience.


• Design-to-Code Excellence: A strong portfolio or demonstrated ability to translate complex Figma designs into beautiful, responsive, accessible, and high-quality user interfaces.


• Strong Communicator: Excellent ability to articulate complex technical concepts and design trade-offs to both technical and non-technical stakeholders.


• Project Leadership: Proven ability to lead complex technical projects independently, from scoping and design through to delivery.


• Mentorship & Influence: Experience mentoring other engineers and a demonstrated ability to persuade on difficult technical matters.

Nice to haves:

• Design System Experience: Experience building or contributing to a design system from the ground up.


• Component Libraries: Familiarity with component utility libraries and systems like shadcn/ui, Radix UI, or Headless UI.


• Diverse Company Experience: A blend of experience from both fast-paced, ambiguous startup environments and larger, established tech companies (understanding both speed and scale).


• Domain Knowledge: Direct experience in the martech/ad-tech space, or with platforms focused on link management, QR codes, or marketing analytics.

This role will be based at our Austin, TX office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines. However, we are also open to full-time remote candidates in Texas. This role does not qualify for relocation or visa sponsorship.

This role requires working with healthcare clients and may necessitate additional background checks during employment. All background checks will be conducted in compliance with applicable state and federal laws. Any offer of employment (including continued employment) will be contingent upon your consent to such background checks and satisfactory verification of the same.

In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in Austin, TX, is $127,000 to $165,000.

Please note that this information is provided for those hired in Austin, TX only. Compensation for candidates outside of Austin, TX will be based on the candidate’s specific work location.

Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above.

The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.

Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!

A little bit about us:

Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.

Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.

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