Associate Athletics Director for Ticket Sales and Retention
- Resume is required.
- Cover letter is preferred.
- Oversees strategic planning and implementation of season ticket campaigns, group sales, single-game sales, mini plans, and premium seating inventory.
- Leads the development and execution of ticket retention initiatives, including renewal outreach, account servicing, benefit structure, and fan engagement events.
- Manages CRM utilization and reporting, sales pipeline activity, customer segmentation, and fan engagement analytics.
- Directs pricing models and revenue forecasting in coordination with the Deputy AD and Business Office.
- Acts as the key liaison to the ticket operations and box office team, ensuring seamless integration of technology, customer experience, and data reporting.
- Collaborates with marketing, communications, and development teams to align messaging, promotions, and donor/ticketing integration.
- Represents UTSA Athletics in community and industry settings to elevate brand and grow new ticketing partnerships.
- Lead a comprehensive sales and retention strategy for football, men's and women's basketball, and all other ticketed sports.
- Recruit, train, supervise, and evaluate the ticket sales and retention staff.
- Develop sales goals, monitor progress, and report weekly KPIs and performance dashboards.
- Implement fan retention and engagement strategies to increase renewal rates and lifetime value.
- Coordinate with the marketing team on campaigns that support attendance and ticket sales objectives.
- Serve as the primary liaison to ticket operations on seating manifests, ticket distribution, and customer service practices.
- Oversee CRM database management and optimize sales tracking and outreach effectiveness.
- Build strategic community relationships that expand ticket buyers through youth, military, corporate, and regional outreach.
- Ensure all ticket sales initiatives comply with NCAA and UTSA policies.
- Assist with special projects, postseason events, bowl game planning, and donor engagement activities as needed.
- Work, as needed, outside of business hours, including evenings, holidays or weekends.
- Performs other duties as assigned.
- Bachelor's degree from an accredited institution.
- Three years of experience in ticket sales and/or ticket operations to include two years of experience supervising ticket sales staff members.
- Experience with successfully and independently planning and managing projects at the strategic and operational levels, within prescribed deadlines.
- Experience in ticket sales systems related to a professional sports and/or college athletics environment.
- This position requires the ability to maintain the security and integrity of UTSA and its infrastructure.
- Bachelor's degree from an accredited institution in Marketing, Business Administration, or Communications.
- Five years of experience in ticket sales and/or ticket operations.
- Selling and management experience with Ticketmaster and Archtics.
- Experience managing Ticket Sales and Service in a profit-driven department.
- Excellent interpersonal skills.
- Knowledge and understanding of policies of the NCAA, American Athletic Conference and University of Texas at San Antonio.
- Microsoft Office (Word, Excel, PowerPoint, Outlook).
- Accurate written and verbal communication skills.
- UTSA is a tobacco free campus.
- This is a security sensitive position. Employment is contingent upon a successful background check.
- Applicants selected must be able to show proof of eligibility to work in the United States by time of hire.
- Valid driver's license and Motor Vehicle Record (MVR) as applicable.
- Office environment.
- Availability on nights and weekends.
- Exerts up to 10 lbs. of force occasionally.
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