Marketing Operations Manager

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Job Description

Manager, B2B Marketing Operations

Please note: This role must be based out of our Seattle office. Remote work not available with this role.

Introduction to the Team

Travel Partnerships and Advertising helps partners, including hotels, vacation rentals, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply and our leading advertising and travel media network.

Make An Impact!

We’re looking for a Manager, B2B Marketing Operations to join the B2B Digital Operations team and support the design of marketing automation strategies. You’ll support strategy to launch campaigns that are powered by data and leverages real-time insights, to create a personalized partner experience. As an automation strategist you will be working alongside team members to help build, measure, optimize and scale our marketing programs to drive growth. In this role, you’ll be responsible for supporting the evaluation of existing marketing journeys, supporting demand generation and integrated marketing campaigns, informing strategic planning, and enhancing overall marketing process, technology, and workflow.

In This Role You Will:

• Work with internal marketing stakeholders to gather requirements and translate them into clear briefs for technical teams and marketing systems owners, ensuring Marketo, Salesforce, and related tools can deliver on those requirements.

• Create and manage automated, multi‑touch prospect and customer lifecycle programs (campaigns and journeys), including build, QA, launch, and ongoing optimization.

• Partner with the technical and data teams to review and validate data structures (including custom objects and JSON payloads) used to support campaigns, segmentation, and personalization.

• Contribute to the design of data flows and field mappings between Marketo and other systems to support accurate routing, reporting, and attribution.

• Manage process design and documentation: identify, design, and document scalable workflows, SLAs, and standard operating procedures that enable the marketing team to work efficiently and with consistency.

• Support data migration projects and system updates/changes, ensuring business requirements are met; assist with data validation (e.g., field values, picklists, sync rules) and highlight risks to Marketo <> Salesforce integrations and program triggers.

• Make recommendations and provide input on goals, objectives, and marketing automation best practices, acting as an internal consultant for campaign design, audience strategy, and operational feasibility.

• Be accountable for on‑time, high‑quality execution of automation projects and campaigns, collaborating closely with campaign owners to test, troubleshoot, and optimize for performance.

• Monitor campaign performance, operational metrics, and data quality, surfacing insights and opportunities to improve conversion, engagement, and process efficiency.

• Maintain and evolve Marketing Operations documentation, including campaign templates, naming conventions, workflow diagrams, and process guides.

Experience and Qualifications:

• 5+ years of hands‑on Marketo administration experience in a B2B tech environment, with strong working knowledge of Salesforce.

• Demonstrated experience building, cloning, and optimizing Marketo programs and nurture streams, including smart campaigns, smart lists, and tokens.

• Familiarity with Marketo Custom Objects and how they are used to support segmentation and personalization (e.g., understanding object relationships, fields, and use cases within campaigns).

• Ability to read and reason about JSON data structures used in integrations and data pipelines (e.g., identify key fields, understand nested structures, and validate that payloads support campaign requirements).

• Strong understanding of database structure, data hygiene, and lead management, including normalization, deduplication basics, and how data quality impacts routing and reporting.

• Experience collaborating on data integration projects involving Marketo (APIs, webhooks, batch imports), with the ability to define marketing requirements, test data flows, and triage issues.

• Experience with Velocity scripting or similar approaches to dynamic content is a plus; at minimum, comfort working with tokenized/dynamic content frameworks and partnering with more technical resources to implement them.

• Strong analytical skills with the ability to interpret marketing performance data and funnel metrics, and translate findings into recommendations for optimization.

• Experience working within a matrixed organization; previous consulting or agency experience supporting multiple stakeholders is a plus.

• Excellent communication skills, with a track record of cross‑functional collaboration across marketing, sales, and technical teams, and a strong process‑improvement mindset.

The total cash range for this position in Seattle is $116,500.00 to $163,000.00. Employees in this role have the potential to increase their pay up to $186,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Chicago is $108,500.00 to $152,000.00. Employees in this role have the potential to increase their pay up to $173,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Austin is $116,500.00 to $163,000.00. Employees in this role have the potential to increase their pay up to $186,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits .

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request .

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.