Digital Content Creator

Digital Content Creator Location Austin, TX :

Role Overview - Digital Content Creator

We are seeking a talented and creative Digital Content Creator to join our team. As a Digital Content Creator, you will be responsible for producing engaging and compelling content across various digital platforms to drive brand awareness, engagement, and growth. You will work closely with the sales team to develop and execute content strategies aligned with our brand objectives. The ideal candidate is passionate about storytelling, multimedia production, and staying up-to-date with digital trends.

JOB RESPONSIBILITIES

1. Content Creation:

• Develop high-quality digital content including but not limited to videos, graphics, social media posts, and other.
• Ensure all content is on-brand, consistent in style, quality, and tone of voice.

2. Multimedia Production:

• Utilize multimedia tools such as Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator) to create visually appealing content.
• Edit videos, design graphics, and enhance photographs to effectively communicate brand messages.

3. Content Strategy:

• Collaborate with the sales team to develop and implement content strategies tailored to specific audiences and platforms.
• Research industry trends, competitor activities, and audience preferences to inform content strategy.

4. Copywriting:

• Write clear, concise, and engaging copy for various digital platforms while maintaining brand voice and tone.
• Craft compelling headlines, captions, and calls-to-action to drive audience engagement and conversions.

5. Creative Direction:

• Conceptualize and execute creative ideas for digital content campaigns and initiatives.
• Collaborate with designers, videographers, and other team members to bring creative concepts to life.

6. Collaboration:

• Work collaboratively with cross-functional teams including marketing, design, and sales to ensure content alignment with overall business goals.
• Provide input and support for marketing campaigns, product launches, and other initiatives as needed.

SKILLS OR EXPERIENCE

• Bachelor's degree in Marketing, Communications, Media Studies, or related field.
• Proven experience as a Digital Content Creator or similar role.
• Strong portfolio showcasing digital content creation skills across various platforms.
• Proficiency in multimedia production tools such as Adobe Creative Suite.
• Excellent written and verbal communication skills.
• Knowledge of SEO best practices and content analytics.
• Creative thinker with the ability to generate innovative ideas.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Strong attention to detail and organizational skills.
• Experience managing social media accounts is a plus.
• An ambassador of our Core Value: Teamwork, Honesty, Commitment, Passion and Positive Attitude.

PHYSICAL REQUIREMENTS

• Moving self in different positions to accomplish tasks in various environments including tight and confined spaces.
• Remaining in a stationary position, often standing or sitting for prolonged periods.
• Moving about to accomplish tasks or moving from one workplace to another.
• Adjusting or moving objects up to 40 pounds in all directions.
• Repeating motions that may include the wrists, hands, and/or fingers.

ABOUT SHOP LC We are an electronic retailer of jewelry and lifestyle products headquartered in Austin, Texas with a passionate team of approximately 550 people. Our products are sold through TV on 80m homes through our live 24*7 broadcasts, our website, OTT, marketplaces, and social media. We are the US retailing unit and subsidiary of Vaibhav Global Limited (VGL) which is a well-established vertically integrated company, founded in India about 35 years ago and listed on the Indian stock exchanges. The company has had a turnover of $246 million (in the financial year 2022). The other retailing units of VGL Group are in the UK (Shop TJC) and Germany (Shop LC, Germany). Together, all the units ship out approximately 50,000 pieces of products to their customers in the US, UK, and Germany every day. In addition to the companies in the US, UK, and Germany, VGL Group operates offices globally in India, China, Indonesia, and Thailand. We believe in supporting our community and protecting the environment with the purpose of Delivering Joy. Our service to the community is run through our Your Purchase Feeds… program under which each retailing unit donates one nutritious meal to a school-going child in India, the US, and the UK for each item sold through all its platforms. Your Purchase Feeds… has provided over 40 million meals to kids until now in the US. Our mission statement embraces the ambitious goal of distributing one million meals each day to children in need by 2031. We believe that Your Purchase Feeds… provides more than just a meal: it feeds the hearts, minds, and futures of children. We are committed to protecting the environment by constantly working on reducing our carbon footprint and becoming net zero by 2032. Our offices in India function on solar power, and each business unit is working towards getting a LEEDS certification. We live by and are inspired by our core values of Teamwork, honesty, commitment, passion, and a positive attitude, which form the basis of every decision we make.