Senior Brand Analyst, Taste Innovation
- Work with cross-functional team of Food Innovation and Finance to refine loose ideas into tangible concepts that are on-strategy, insight based and aligned with brand and business goals.
- Responsible for screening of concept iterations with target audiences to finalize build.
- Establish concept in stage-gate process as official project validated through early innovation process.
- Create project team and work cross-functionally to confirm high-level operational and financial feasibility of concept. Lead cross-functional team through ops testing.
- Contribute with project team through development and execution of test.
- Work with team to ensure materials are delivered on time and accurately communicate the taste innovation.
- Develop materials to gain internal and external alignment for test.
- Support project team through development and execution of national campaign.
- Work with team to ensure materials are delivered on time and accurately communicate the taste innovation.
- Develop materials to gain internal and external alignment for national campaign.
- Assist in preparation and presentation of innovation progress at key events and meetings such as NPC and NCAC Quarterly Meetings.
- Undergraduate degree in Marketing, Marketing Research, or Social Sciences with career aspirations to the consumer side of marketing.
- Experience in the restaurant category, foodservice, or CPG preferred.
- MBA preferred.
- 3+ years of experience post Undergraduate Degree.
- Consistent background of delivering results by creating competitive and breakthrough strategies and plans.
- Startup Mentality with proven track record of driving growth in an entrepreneurial environment.
- Strong Communicator who works well with cross-functional teams and leads multiple stakeholders – even when they don’t report to you.
- Deep Analytical Skills for influencing others and the ability to utilize data to make good decisions when confronted by ambiguity.
- Deep understanding of how to build empathy with customers; experience working with customers in field and extracting insights from customer co-development exercises.
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