Product Manager, Ecommerce

Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike.

Tecovas is looking for a Product Manager, Ecommerce to lead cross functional initiatives that sit at the intersection of AI, site merchandising, resale, testing, and digital operations. This role is perfect for a systems-minded executor who can drive work forward across stakeholders and tools, while shaping the foundation for new digital experiences that improve performance and reduce internal lift. Reporting directly to the Product Manager of Digital Experience, you will partner closely with engineering, creative, CX, and ecommerce to ship roadmap items that boost automation, support personalization, and expand our tooling and operational efficiency.

This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.

What you’ll do:

• Drive cross-functional ecommerce initiatives related to automation, resale, attribution tooling, AI, and experimentation


• Gather requirements from stakeholders and translate them into clear product documentation, development tickets, and prioritized backlog items, supporting QA through release


• Partner with Product and Project Managers on sprint planning, ensuring tickets are well-defined, prioritized by business need, and aligned with cross-functional dependencies


• Serve as the cross-functional lead for key digital projects, aligning teams across engineering, design, CX, merchandising, creative, and ecommerce, and acting as a decision maker on scope and execution


• Drive proper analytics tagging and event tracking in Google Tag Manager in partnership with the Sr. Digital Operations Specialist


• Coordinate vendor implementation and testing for tools supporting A/B testing, SEO, AI search/cross-sell, and campaign optimization


• Advocate for accurate merchandising and product data across systems, ensuring required assets and data are complete and usable across ecommerce experiences


• Maintain roadmap visibility, project documentation, and progress tracking across tools such as monday.com, GitHub, and Figma


• Partner with design and engineering to review UX/UI solutions and ensure new features align with site experience, merchandising strategy, and business goals


• Own and continuously improve key ecommerce operational systems and internal documentation to streamline cross-team workflows and operational visibility

Experience we’re looking for:

• 5-7+ years of experience in ecommerce, digital product, or a cross-functional role blending product, marketing ops, or site optimization


• Experience managing technical product delivery in collaboration with dev, design, and external vendors


• Strong comfort owning complex cross-functional initiatives—especially those related to testing, automation, merchandising, or personalization


• Familiarity with A/B testing tools, experimentation design, and conversion optimization


• Working understanding of AI-enhanced platforms, technical SEO tools, or personalization systems

What you bring to the table:

• You are detail-oriented, proactive, and motivated to improve processes, documentation, and workflow efficiency.


• You have proven ability to manage competing priorities, translate feedback into action, and drive tangible outcomes.


• You are comfortable leading cross-functional work, building strong partnerships across engineering, design, CX, and ecommerce to move initiatives forward and keep teams aligned.


• You have a strong product and data mindset, using testing, analytics, and customer insights to inform decisions and continuously improve digital experiences.

Full Time Benefits & Perks:

• We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents


• 401(k) match


• Paid Parental Leave


• Flexible PTO policy


• Corporate wellness program


• Competitive salary - $115,000 -120,000/annum (commensurate with experience)


• Eligibility to participate in Corporate Bonus Program


• Generous employee discounts!

About Us:

Based in Austin, TX, Tecovas brings the spirit of the West to the modern consumer. Handcrafting the best Western footwear, workwear, apparel, and accessories, Tecovas has grown rapidly since its founding as the first digitally native Western brand in 2015, serving customers through , Tecovas Stores from coast to coast, and select wholesale partners. We’re certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!

Important note: We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we’re headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you’re on the fence, just give it a try!

We are an Equal Opportunity Employer and we encourage all qualified individuals to apply! Information collected during the application process is subject to our privacy policy. Please note: Offers of employment may be conditional pending the completion of standard onboarding procedures.