Corporate Brand Senior Director

BROAD FUNCTION AND SCOPE OF THE POSITION: The Corporate Brand Director is responsible for developing and executing the enterprise brand strategy, ensuring brand standards and compliance, and driving the organization’s digital presence and reputation. This role oversees website strategy, SEO/SEM/GEO initiatives, and supports business development and industry relations at large. Additionally, it leads brand growth through integrated content marketing, thought leadership, and storytelling to strengthen the company’s market position and client engagement. The Corporate Brand Director also manages brand analytics and the creation of capabilities decks, ensuring all brand activities are aligned with organizational goals and deliver measurable results. Collaborates closely with Director of Communications to ensure brand and communications strategies are integrated across all channels.

PRINCIPAL CONTINUING RESPONSIBILITIES:

Brand Strategy & Standards

• Develop and implement the corporate brand strategy, ensuring alignment with enterprise vision and business objectives.
• Establish and maintain brand standards and compliance across all channels, materials, and communications corporately and regionally.
• Guide brand positioning and messaging to ensure consistency and impact across all markets and segments.
• Strengthen brand equity and awareness through data-led growth initiatives.
• Content Marketing and Thought Leadership
• Build and execute a comprehensive content strategy that supports brand growth, lead generation, and business development.
• Oversee creation of high-value content across web, digital, social, and email channels to reinforce the brand’s competitive advantage.
• Collaborate with regional and corporate teams to highlight success stories, client partnerships, and market insights.

Website and Digital Presence

• Direct the development, optimization, and management of the corporate website to reflect brand strategy and business goals.
• Optimize SEO/SEM/GEO performance to expand digital reach and engagement.
• Partner with IT and marketing teams to maintain functionality, security, and compliance.
• Integrate content and campaign efforts across digital platforms for unified brand storytelling.
• Business Development Support Partner with business development teams to create brand assets, presentations and targeted campaigns to support client acquisition and retention.
• Tailor brand messaging and creative execution to support sales and growth initiatives.

Industry Relations (Nationally)

• Build and maintain relationships with key industry organizations, associations, and partners at the national level.
• Represent the company at industry events, conferences, and forums to enhance brand reputation and visibility.
• Monitor industry trends and best practices to inform brand strategy and positioning.
• Metrics, Analytics & Reporting
• Monitor and report on brand performance, campaign effectiveness, and digital engagement
• Use data insights to inform strategy, optimize initiatives, and demonstrate ROI.
• Establish KPIs for brand growth, content performance, and share of voice.
• SharePoint & Content Management
• Oversee the organization and accessibility of brand-related assets on SharePoint
• Collaborate with cross-functional teams to maintain accurate, current materials.

Capabilities Deck Development

• Lead the ongoing refinement of capabilities decks and brand presentations for internal and external audiences.
• Ensure all materials reflect current brand positioning, standards, and strategic priorities.

People Development and Coaching

• Coach and mentor direct report and collaborate with regional marketing partners to strengthen marketing capability, consistency, and confidence across the organization.
• Share best practices and foster a culture of continuous learning, collaboration, and innovation within the marketing team
• Support talent development by identifying skill gaps and deliver targeted training and growth opportunities.

EDUCATION AND EXPERIENCE REQUIREMENTS

• Bachelor’s degree in marketing, communications, business administration, or related field; Master’s degree preferred.
• Minimum of 7 years of progressive experience in brand management, digital marketing, or related roles.
• Foodservice industry expertise and/or B2B marketing experience strongly preferred.
• Demonstrated success in developing and executing brand strategies and digital initiatives.
• Experience with website management, SEO/SEM/GEO, and analytics platforms.
• Strong project management and cross-functional collaboration skills.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office Suite, SharePoint, and marketing technology platforms like Canva.

CANDIDATE QUALIFICATIONS/COMPETENCIES

• Strategic Vision & Leadership
• Brand Management & Compliance
• Digital Marketing & Analytics
• Website Strategy & SEO/SEM/GEO
• Business Development Support
• Industry Relations & Networking
• Communication Excellence
• Project Management
• Collaboration & Influence
• Problem Solving & Innovation
• ROI Mindset

The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.