Search and Marketplaces Media Manager

About Nood

Nood is building the next generation of beauty-tech: powerful at-home devices and high-performance skincare that actually deliver. We sit at the intersection of beauty, technology, and modern aesthetics, with a brand that feels as considered as the products themselves.

As we scale, we’re investing in tighter performance execution across the highest-intent acquisition surfaces: Google (DTC) and Amazon / marketplaces (retail media). We’re hiring a dedicated owner to run these channels with rigor, create repeatable structure, and translate performance into clear actions the broader team can use.

Role Overview

The Performance Search & Marketplaces (PPC) Lead is a hands-on, highly analytical operator who owns PPC across Google Ads and Amazon Sponsored Ads end-to-end. This person is responsible for account architecture, day-to-day optimization, and a disciplined testing cadence that drives profitable growth.

What You’ll Own

You will:

• Own Google Ads (Search, Shopping, Performance Max, YouTube/Discovery where appropriate) for DTC acquisition and efficiency.
• Own Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) to drive profitable marketplace growth and support launches and tentpole moments.
• Build and maintain clean account structure, consistent naming, and a documented testing roadmap.
• Deliver weekly channel scorecards and insights: what moved, why it moved, and what we’re changing next.
• Translate ad + search term learnings into clear cross-functional priorities for:
• creative testing briefs (hooks, angles, claims, formats)
• landing page focus areas (CRO inputs)
• Amazon listing optimization (titles, imagery, A+ inputs, pricing/promo recommendations)

Key Responsibilities

1) Google Ads Ownership (DTC Acquisition)

• Own strategy and execution across Search + Shopping/PMax (and additional formats when they clearly contribute).
• Build and refine account architecture: match-type strategy, campaign segmentation, audience layering, exclusions, geo/device decisions, and budget pacing.
• Drive efficiency improvements through query mining, negatives, bidding strategy, feed quality enhancements, and landing page alignment.
• Identify and communicate the most important CRO opportunities based on intent + funnel performance (LP mismatch, message mismatch, offer mismatch).
• Maintain disciplined testing: clear hypotheses, measurable success criteria, and a weekly test roadmap.

2) Amazon / Marketplace Advertising (Retail Media)

• Own Sponsored Ads performance across SP/SB/SD: keyword strategy, product targeting, competitor conquesting, and brand defense.
• Establish repeatable playbooks for:
• new SKU launches
• promo and tentpole moments (Prime Day, BFCM, seasonal events)
• budget pacing and spend efficiency during high-volume windows
• Provide actionable listing optimization inputs based on search term + ad performance (images, titles, A+ content themes, and sequencing).
• Build a reporting cadence that highlights what matters: incremental opportunities, waste, gaps in coverage, and the “next best actions.”

3) Measurement, Reporting, and Performance Narratives (Shopify + Triple Whale)

• Use Shopify + Triple Whale (and platform-native reporting) to monitor performance and interpret attribution with a pragmatic, operator mindset.
• Produce a weekly scorecard that includes:
• spend, revenue, efficiency (ROAS/MER where applicable), contribution-margin orientation
• CAC proxy and cohort-quality signals where available
• query/keyword and product target insights (winners/losers)
• what changed, why, and what’s next
• Maintain clean tracking hygiene and consistent reporting definitions (so leadership can trust the numbers and act quickly).
• Forecast spend and results, communicate tradeoffs and confidence levels, and flag inventory/promo risks early.

4) Cross-Functional Collaboration

• Partner with Creative (performance + brand) to turn channel learnings into sharper briefs, better hooks, and faster iteration loops.
• Partner with Marketplaces to align on promo calendar, SKU priorities, and listing readiness.
• Partner with Ops/Finance to ensure growth stays inside margin and inventory guardrails.
• Coordinate with Lifecycle/CRM leadership (internal + agency) to ensure PPC cohorts are high-quality and retargeting is strategically aligned.

What Success Looks Like

First 30 Days: Stabilize + Build Structure

• Audit and rebuild/clean core Google and Amazon account architecture where needed.
• Establish consistent naming, budgets, and a testing cadence.
• Ship a weekly reporting format that leadership can rely on without interpretation gymnastics.
• Identify and communicate the top 5 leverage points across feeds/listings/landing pages that will improve CVR and efficiency.

Days 31–60: Improve Efficiency + Increase Signal

• Demonstrate clear efficiency improvements via query control, targeting refinement, and waste reduction.
• Deliver 6–10 documented tests with decisions (keep/kill/iterate) and measurable learnings.
• Provide recurring creative and onsite insights that translate into visible changes in performance output.

Days 61–90: Scale with Guardrails + Codify Playbooks

• Expand what works and codify repeatable playbooks for: launches, promos, and scaling budgets responsibly.
• Improve predictability: leadership understands what’s happening, why, and what to do next.
• Propose expansion into additional retail media surfaces (e.g., Walmart Ads) only if Google + Amazon fundamentals are stable and profitable.

Who You Are

• You’re an operator: you like clean structure, clear hypotheses, daily optimization, and disciplined testing.
• You can translate data into decisions and communicate crisply to executives and creative partners.
• You’re pragmatic about attribution and focus on what’s controllable and repeatable.
• You thrive in lean, fast-moving environments where you own outcomes and move quickly.

Requirements

Requirements

Must-Haves

• 3 - 6+ years of hands-on PPC management in ecommerce (in-house, agency, or hybrid).
• Strong experience with Google Ads for direct response performance (Search + Shopping/PMax).
• Strong experience with Amazon Sponsored Ads (SP/SB/SD), including keyword strategy, product targeting, and launch/promo playbooks.
• High data literacy: advanced Sheets/Excel competence, comfort interpreting dashboards and building clear performance narratives.
• Experience improving product feeds (Merchant Center), landing page alignment, and/or onsite conversion inputs.
• Strong communication and stakeholder management—clear, calm, and action-oriented.

Nice-to-Haves

• Experience with additional marketplaces (Walmart.com), retail media networks, or Amazon DSP/AMC.
• Beauty / skincare / devices / regulated-claims-adjacent category experience.
• Experience using Amazon analysis tooling (Helium10, JungleScout, etc.).
• Familiarity with cohort-quality signals and LTV thinking (even if you don’t own lifecycle).

Benefits

Compensation & Benefits

• Base Salary: Up to $120,000 USD (dependent on experience and location).
• Bonus: Tied to agreed performance KPIs and efficiency guardrails.
• Equity: Meaningful ownership opportunity via vested stock options on a standard schedule.
• Comprehensive health/vision/dental benefits; Unlimited PTO; hybrid flexibility.