Digital Marketing Analyst (FT)

The Digital Marketing Analyst is an established performer that supports digital commerce initiatives by managing and optimizing structured product content across digital platforms. This role facilitates the accuracy, completeness, and effectiveness of product data to enhance marketing performance and customer experience.

• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
• Please note that we will NOT provide relocation assistance (Candidates are expected to relocate on own 3 weeks from time of offer acceptance).
• Employees are required to report in office 4 days a week / 7834 CF Hawn Freeway | Dallas, Texas 75217 (NO NEGOTIATION).
• This is a direct hire role; We are NOT open to employing through contractor or agency.

Duties and Responsibilities of the Position:

• Create, maintain, and enrich structured product content within digital commerce or PIM platforms.
• Manage product attributes, specifications, imagery, documentation, and taxonomy alignment to ensure consistency and accuracy.
• Ensure product data accuracy, completeness, and compliance with internal standards and channel requirements.
• Coordinate product content updates related to launches, lifecycle changes, and discontinuations.
• Support syndication of product content across retailer and digital commerce channels.
• Perform audits and quality checks to maintain content integrity and publishing accuracy.
• Identify gaps, inconsistencies, and opportunities to improve product content quality and performance.
• Support SEO and digital content optimization initiatives in alignment with enhanced content standards.
• Facilitate execution of internal and external content requests to ensure delivery expectations are met.
• Monitor syndication status, asset usage, and publishing activity to support operational effectiveness.
• Analyze product content data and key metrics to evaluate effectiveness and adoption.
• Develop dashboards and reports using platform-native or business intelligence tools.
• Translate reporting insights into actionable recommendations for process and content improvements.
• Support alignment between digital asset management and product information systems to ensure accurate publishing.
• Develop documentation and training materials to support platform adoption and best practices.
• Collaborate with Marketing, eCommerce, Product, and IT teams to support digital content initiatives and projects.
• Perform other duties as needed.

Required Experience and Education:

• Bachelors degree in a related field or equivalent education and/or experience.
• 2-4 years of job-related experience or equivalent education and/or experience.
• Experience working with PIM, DAM, or syndication platforms preferred.
• Familiarity with digital commerce workflows and content optimization practices.

Competencies:

• Demonstrates strong knowledge of technical, process, and business principles as well as industry practices and standards.
• Excellent communication, problem solving, and organizational skills.
• Able to multitask, prioritize, and manage time effectively.
• High level of integrity and discretion in handling sensitive and confidential data.
• Proficient using Microsoft Office Suite products.

We offer competitive salary and a comprehensive benefits package, career opportunities, and an environment of creativity and growth. Examples include: Company Match on 401k,Employee Purchase Discount, and Tuition Reimbursement.

Dal-Tile is a proud supporter of our U.S. military, veterans and their families - Thank You for Your Service!

Active military, transitioning service members and veterans are strongly encouraged to apply.

Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Dont Work participant.

Dal-Tile is the largest manufacturer and marketer of ceramic, porcelain, glass and metal tile as well as natural stone, large format slab and countertop products used in residential and commercial spaces across North America.Under its three powerhouse brands — Daltile, Marazzi and American Olean — Dal-Tile leads the industry in both design and product innovation, and is committed to incorporating environmentally-friendly materials, processes, and products throughout its organization.Dal-Tile has more than 9,500 employees in North America and sells its products through a network of more than 300 company-owned sales service centers, stone slabyards and design studios that service a robust network of trade customers. Dal-Tile products are also sold through independent flooring retailers, independent distributors and leading home center retailers nationwide.Founded in 1947 and headquartered in Dallas, Dal-Tile is a division of Mohawk Industries, the leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world.For more information on Dal-Tile and Mohawk Industries, please visit mohawkind.com. For product information, visit daltile.com, marazziusa.com, and americanolean.com.