Digital Analytics Implementation Analyst
Job Responsibilities:
- Manage the implementation and maintenance of analytics tools (e.g., Adobe Analytics, Tag Management System (Tealium))
- Experience in Data Layer Implementation and knowledge of tag manager tools such as Tealium or similar.
- Strong expertise in data collection mapping for Adobe Analytics (both web and native app), data feeds, and performing issue analysis.
- Experience in data validation, identifying tagging and data collection issues, and ensuring data accuracy.
- Proven ability to collaborate with cross-functional teams, including Product Owners, technology teams, and Vendors, to define analytics requirements and implement tracking solutions.
- Collaborate with our technology teams to add, update, and verify implementation of analytics tracking on mobile app, aa.com.
- Conduct quality assurance checks and data validation, identify data collection issues, implement marketing pixels, and perform duties of Adobe Analytics administrator, including SAINT classifications, managing shared dashboards.
- Collaborate with Digital Customer Experience Product Owners and our technology teams to define and implement requirements for reporting on relevant Key Performance Indicators (KPIs) that drive strategic decision-making and customer experience improvements.
- Maintains detailed documentation of analytics tools and measurement strategies.
- Identify opportunities for improving customer experience that increase conversion or drive revenue improvement; use data to communicate recommendations to stakeholders.
- Establish best practices for data collection and data quality on the online channels, configuring web analytics technology, and interpreting data.
- Work with stakeholders to understand business goals needs and develop viable solutions tracking requirements.
- Work with vendors and internal teams to develop reporting strategies and ensure data is being collected properly and accurately.
- Collaborate with design, QA, development and analytics resources for implementation and analysis of testing and personalization campaigns.
Skills:
- Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, Engineering, or related field
- 2-3 years of experience with Adobe products, or similar analytics tools, preferably in implementation capacity.
- Experience with SQL and JavaScript is a plus.
- Experience managing analytic and/or development projects.
Education/Experience:
- Bachelor's degree
Recommended Jobs
Manager, Development Engineering
Urban Grid is a leading independent power producer (IPP) delivering reliable, utility-scale solar and storage solutions to help meet America’s unprecedented energy demand. We develop, own and operate…
Senior Cloud Advisory Architect, Enterprise Cloud Services, Plano
We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and w…
General Manager
Seeking a dynamic and highly organized General Manager with extensive experience in fast-casual restaurant operations. The General Manager oversees all aspects of daily restaurant performance, ensu…
Space Suit Project Engineer
Title: Space Suit Project Engineer Belong. Connect. Grow. with KBR! Around here, we define the future. We are a company of innovators, thinkers, creators, explorers, volunteers, and dream…
Warehouse Coordinator
Warehouse Coordinator 12-Month Contract (Austin, TX) This role is ideal for someone who excels at keeping operations running smoothly and has hands-on experience in warehouse, logistics, or distr…
Maintenance Technician
JOB DESCRIPTION Responsibilities: Conduct test and repair of inspection equipment, maintain and service inspection facilities Work with Tuboscope Engineering on training to repair new u…
Part-Time Team Member
Description Come Serve with Us! - Do you love to serve? Do you have a growth mindset? Are you a team player? Do you take pride in what you do? We are looking for servant-hearted, motivated indiv…
Financial Services Accountant
: FLSA Status: Exempt Calendar Days: 12 Month Workplace Location: On Site Job Family: 102 Accountant II Job Title: Financial Services Accountant Division / Department: Administration…
Junior Construction Engineer
Job Title: Steel Project Engineer Are you looking for an opportunity to build your career in steel construction ? Join our team and work on exciting commercial and industrial projects supportin…