B2B Product Marketing Associate
- Analyze customer and market data to uncover trends, performance gaps and opportunities for growth. Use both qualitative and quantitative insights to build compelling stories that support lead generation and campaign planning
- Develop and present clear, engaging narratives from data that help non-technical stakeholders understand opportunities, challenges and recommended actions
- Collaborate with cross-functional teams including marketing, sales, analytics and product to ensure insights are aligned with strategic goals and effectively inform execution
- Support go-to-market strategies by identifying key audience segments, shaping campaign messaging and refining targeting based on data-driven learnings
- Translate complex analytics into visually intuitive presentations and dashboards, making data accessible and actionable for teams across the organization
- Contribute to customer segmentation, journey mapping, competitive analysis and campaign optimization efforts to drive continuous improvement
- 3+ years of experience in B2B marketing, ideally in a large environment
- Strong data analysis skills
- Excellent communicator - able to present their work
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