Heavy Equipment Territory Sales Representative

Salary: $50k - $55k salary (negotiable) + Uncapped Commissions & Excellent Benefits

Heavy Equipment Sales Representative

Location: Lubbock, TX
Job Type: Full-Time

Build Your Sales Career in the Equipment Industry

Are you a driven sales professional who thrives on building relationships and closing deals? This is an exciting opportunity to join a growing equipment dealership that specializes in heavy equipment, material handling, and light dirt equipment. With multiple locations and a reputation for outstanding customer service, this team is expanding and looking for a motivated Equipment Sales Representative to help grow the Lubbock market.

This is more than just a sales role — it’s a chance to become a trusted advisor to customers, helping businesses find the right equipment solutions to keep their operations moving. The organization prides itself on being “the solutions people” in the equipment industry, delivering the tools and support customers need to succeed.

If you are energetic, competitive, and passionate about building long-term relationships, this role offers the opportunity to grow your career while making a real impact.

What You’ll Do

Drive New Business

• Prospect and develop new customer relationships through outreach, networking, and sales initiatives.

• Identify opportunities within the market and introduce customers to equipment solutions that fit their needs.

Build Lasting Customer Relationships

• Manage and grow existing accounts by maintaining strong relationships and providing ongoing support.

• Serve as a trusted partner to customers by understanding their operations and recommending the right equipment.

Sell Equipment & Solutions

• Present and demonstrate heavy equipment and material handling products to customers.

• Negotiate pricing, discuss financing options, and close deals to meet or exceed sales goals.

• Promote additional services including parts, service, rental, and repair solutions.

Manage Your Territory

• Plan and execute sales visits across your assigned territory.

• Travel to customer sites to understand project needs and identify new opportunities.

Support the Customer Experience

• Coordinate equipment demonstrations, installations, and delivery logistics.

• Provide post-sale support to ensure customer satisfaction and long-term partnerships.

Stay Ahead of the Market

• Maintain deep knowledge of equipment features, benefits, and industry trends.

• Stay informed on financing programs that help customers invest in new and used equipment.

What You Bring

• Previous sales experience in heavy equipment, construction equipment, or material handling .

• Strong communication and presentation skills.

• Ability to build trust and maintain long-term customer relationships.

• Self-motivated mindset with strong organization and time-management skills.

• Analytical thinking and attention to detail.

• Bachelor’s degree preferred, but not required.

Compensation & Benefits

• Competitive base salary plus uncapped commission potential

• 401(k) with company match

• Medical, dental, and vision insurance

• Paid time off including vacation, sick days, and holidays

Why This Opportunity Stands Out

• Work with a growing equipment dealership with strong industry reputation

• Build long-term relationships in a relationship-driven industry

• Sell high-value equipment that customers rely on every day

• Earn uncapped commissions with strong income potential

• Be part of a team focused on delivering real solutions to customers