Sr Manager, AAdvantage Co-Brand Acquisition Strategy

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

The Senior Manager, Co-Brand Acquisition Strategy leads the development and execution of strategic initiatives to drive new customer acquisition and account growth for the Citi/AAdvantage co-brand credit card portfolio. This role is responsible for optimizing acquisition performance across digital and direct channels, leveraging data-driven insights and cross-functional collaboration to deliver measurable results and long-term customer loyalty.

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Lead the strategy and execution of new customer acquisition and account growth for the Citi/AAdvantage co-brand portfolio, a key driver of revenue and loyalty.

• Develop and deliver annual acquisition plans across digital and direct channels, aligned with business goals and partner priorities.

• Optimize channel performance by leveraging data insights from American Airlines, Citi, and Mastercard to drive growth and efficiency.

• Design and implement strategic marketing programs to increase acquisitions and portfolio engagement, measuring performance against targets.

• Collaborate with internal stakeholders and external partners to define optimal offers, targeting strategies, and customer segmentation.

• Develop and refine segmentation strategies to deliver personalized offers that maximize conversion across AA-owned channels.

• Monitor competitive landscape and evolving customer preferences to inform acquisition strategy and maintain market relevance.

• Identify and build business cases for new acquisition channels and placements to expand reach and drive incremental growth.

• Own the measurement, reporting, and optimization of portfolio performance, marketing plans, and budgets.

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred

• 7+ years of experience in acquisition strategy, marketing, or loyalty program management

• Proven success in managing strategic partnerships and driving measurable growth

Preferred Qualifications- Education & Prior Job Experience

• Graduate level education in relevant field

• 7-10 years successful partnerships and financial analysis experience

• Experience in financial services, travel, or loyalty marketing preferred

Skills, Licenses & Certifications

• Strong analytical skills and experience with performance optimization and budget management

• Excellent communication and stakeholder management skills

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.