Banking Go-to-Market Associate
Life at UiPath
The people at UiPath believe in the transformative power of automation to change how the world works. Were committed to creating category-leading enterprise software that unleashes that power.
To make that happen we need people who are curious self-propelled generous and genuine. People who love being part of a fast-moving fast-thinking growth company. And people who careabout each other about UiPath and about our larger purpose.
Could that be you
We are hiring a Banking Go-to-Market Associate (Americas) to support our banking
and financial industry organization. Reporting to the Banking Industry Practice Leader this
role turns industry insights into practical high-impact GTM assets and programs. Youll help shape clear narratives for retail and wholesale banking Fraud Collections AML and
Operational transformation functions withing our banking portfolio of clients. Your role will
be to help our teams and our clients win in this complex space and shape the next wave of AI and Agentic workloads in this highly regulated landscape.
You will collaborate daily with Sales Solutions Engineering Vertical Product Marketing and Partner teams to build content uplift messaging and support light GTM motions for Vertical offerings. Youll also join early customer conversations to capture needs qualify
opportunities and accelerate next steps. Success looks like usable content that sellers love stronger partner alignment smoother vertical launches and more qualified commercial pipeline.
This role is ideal for a mid-career professional who writes well thinks structurally and enjoys connecting dots across product partners and customers. If youre organized experienced with banking workflows especially on the intake and business case side youll thrive.
Key Responsibilities:
Industry Content & Narrative Development
Draft update and version industry narratives (claims underwriting distribution
servicing/contact center) for commercial buyers.Produce sales-ready assets: one-pagers talk tracks discovery guides competitive
notes case briefs and slideware.Create light value framing (problem statements outcomes simple ROI angles)
tailored to mid-market decision criteria.Maintain a content backlog and release cadence (e.g. monthly refresh) and
retire stale materials.2) Field Enablement & Uplift
Package how-to-sell kits by use case (key personas pains triggers proof points
FAQs objections).Run short enablement sessions (1530 min) for AEs/SEs/CSMs/Partners; capture
feedback and iterate.Track asset adoption and outcomes (views downloads deal usage) and improve
based on real seller input.Keep assets discoverable (naming tagging and placement in Highspot).
3) Strategic Partner EngagementBuild partner messaging kits for priority GSIs/SIs/ISVs: aligned value props
example architectures customer stories.Collect and sanitize partner-deployed use cases; circulate what good looks like
back to the field.Support joint pursuits with concise messaging inserts slides and one-page briefs.
Coordinate with Partner and Marketing on light co-marketing (event blurbs
abstracts landing page copy).
4) Vertical Product Support (demos solution kits vertical accelerators)
Gather voice-of-customer inputs (problems workflows metrics) to inform Vertical
packaging and prioritization.Draft basic launch kits (positioning FAQs demo storyboard internal overview deck
HighspotTrack adoption signals (enablement attendance demo requests deal mentions)
and feed insights to Product and Sales.
5) Early-Stage Customer Qualification (Commercial Focus)
Join discovery/qualification calls; capture objectives pains stakeholders and
success criteria.Align AEs/SEs on demo storyboards and proof points.
Maintain a light opportunity journal for deals you support to ensure continuity and
fast hand-offs.
6) Operational Excellence & Analytics
Own content hygiene: version control expiration dates and a simple whats new
changelog.Build a lightweight dashboard (monthly) for asset usage enablement reach and
supported deals.Prepare event packs for webinars and CABs (speaker notes run-of-show post-event
summaries).
Example Outputs : industry one-pagers discovery guides objection handlers partner kits
Vertical launch sheets demo storyboards recap emails and a monthly enablement/usage
roll-up.
Minimum Qualifications:
To be successful in this role we need someone who has:
10 years of experience in Insurance B2B software consulting product marketing
sales enablement or a related field (Banking exposure strongly preferred).Solid understanding of banking workflows (from investment banking retail etc.).
Strong written and verbal communication; slide craft (PowerPoint) and business
writing are must-haves.Comfort with AI & automation concepts (Agentic/LLMs/IDP/process mining/RPA) and
eagerness to learn; ability to translate technical ideas into business value.Proven project management and organization skills; can juggle multiple deliverables
and hit deadlines.Bachelors degree or equivalent experience.
Hybrid/Remote Americas (Eastern time overlap preferred).
Travel up to 2030% for customer meetings partner sessions and industry events.
Preferred Qualifications:
Experience creating sales enablement content (battlecards discovery guides call
decks).
Familiarity with Salesforce (reports opportunity hygiene) and content hubs (Highspot
Slack).Exposure to partner ecosystems (GSI/SI/ISV) and co-marketing/co-sell motions.
Basic comfort with ROI framing and value hypothesis drafting.
The above is a partial list of your responsibilities and duties given that such may
be varied from time to time by addition to your everyday
responsibilities and duties UiPath reserves the right to require you to perform
other duties consistent with your position or skills.
Success Metrics:
Asset adoption and satisfaction scores from field (e.g. >70% useful/very useful on
periodic survey).Number of deals supported at discovery/qualification with documented next steps and
progression.On-time delivery of Vertical Solution launch kits and internal enablement sessions.
Partner messaging kits completed and used in joint pursuits.
Candidates must be authorized to work in the United States for this role
Maybe you dont tick all the boxes abovebut still think youd be great for the job Go ahead apply anyway. Please. Because we know that experience comes in all shapes and sizesand passion cant be learned.
Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role the number of hybrid office-based and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.
We value a range of diverse backgrounds experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age race color religion sex sexual orientation gender identity and expression national origin disability neurodiversity military and/or veteran status or any other protected classes. Additionally UiPath provides reasonable accommodations for candidates on request and respects applicants privacy rights. To review these and other legal disclosures visit our .
Required Experience:
IC
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