DTC Marketing Coordinator

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MEISON is a collection of high-end and luxury women's apparel brands including Jones New York, Misook, Ming Wang, and Kasper. We focus on elevated, timeless workwear and fashions that are easy to mix-and-match and designed to help build an effortless and reusable wardrobe. Our brands are found online, through specialty boutiques, and in stores with our various retail partners such as Neiman Marcus, Saks 5th Avenue, Nordstrom, Bloomingdale's and Dillard's.

Position Summary :

We are looking for a DTC Marketing Coordinator with great project management skills, an affinity for storytelling, and a data-driven, analytical mindset. You will be responsible for executing seasonal marketing calendars and strategies, implementing campaigns to drive customer engagement and revenue growth. You will work closely with other members of the marketing, design, and e-commerce teams, ensuring that we're meeting deadlines and providing excellent customer experience. This role is fast-paced and requires a person who can quickly learn new skills and adapt to shifting priorities.

Duties & Responsibilities

• Content creation for email and SMS campaigns, effectively utilizing storytelling, copywriting, product and image selection, and specifying target audiences to drive channel and site engagement, as well as inventory sell-through.
• Delivering timely and efficient email / SMS execution, communicating campaign requirements, revisions, and approvals to marketing, design, and development partners.
• Delivering timely and efficient execution of site updates and ongoing site improvements, communicating task requirements, revisions, and approvals to marketing, design and e-commerce partners.
• Facilitating and communicating schedule or content changes, as needed, in response to marketing calendar updates.
• Responsible for execution of promotions, managing processes and communicating requirements, revisions and approvals to marketing, e-commerce, and digital marketing partners.
• Creating product names, descriptions and details for onsite product pages - utilizing keywords, highlighting features, styling or lifestyle selling points, and specifying collection inclusion.
• Running weekly and monthly email and SMS reports - observing customer engagement and continuously improving upon KPI and sales results.
• Maintaining knowledge and awareness of overall inventory, category selling, and product performance.
• Delivering accurate customer-facing messaging, maintaining brand standards, and brand voice across all applicable marketing channels.

Experience and Qualifications:

• Bachelor's degree in Marketing, Advertising, Journalism, Business or related field (or equivalent experience)
• 2+ years of retail marketing experience, preferably in the fashion or beauty industry
• Strong attention to detail
• Copywriting and content creation experience
• Experience with email and SMS marketing preferred
• Data driven with analytical skills
• Strong project and time management skills
• Experience using project management systems, such as JIRA
• Excellent oral and written communication skills
• Ability to learn new applications and processes quickly
• Demonstrated initiative toward continuous improvement
• Must be flexible and able to work in a self-directed, rapidly changing environment

More about Meison

We are a family owned and operated company, and our core values help shape our company culture. These core values are the foundation that we use to build our team, collaborate with each other, and how we approach our work. We are committed to understanding our customers, solving problems by finding and applying solutions, speaking up when we need help all while valuing our time, money and resources.

As we continue to grow and bring new brands into our portfolio, we strive to become one of the preeminent providers of women's high-end luxury apparel in the US. Our goal through all of our efforts is to create a welcoming, inspiring environment that makes it easy for our customers to build a quality wardrobe that works for their style and their lives. They should not have to worry about what to wear or buy next — we do the thinking for them through our passionate understanding of their wants and needs when it comes to getting dressed. Not only do our collections delight the imagination, they also teach our customers how to dress, offering value beyond the aesthetic of a well-designed wardrobe.

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