Marketing Specialist

Role Title: Marketing Specialist
Department: Marketing
Employment Type: Full-Time
Compensation: $55,000 base salary + monthly performance incentives (up to $500)
Location: 204 S. Ash Drive, Allen, TX 75002

Do You Love Making Marketing Actually Work?

Are you someone who enjoys improving systems, tightening funnels, and watching numbers move in the right direction?

Do you get more satisfaction from fixing what’s broken than pitching big ideas?

Do you want to work for a company that doesn't blur ethical lines?

If you thrive on structure, clarity, and measurable results, this role was built for you.

Role Overview

As our Marketing Specialist, you’ll execute and improve the marketing systems that generate qualified appointments, strengthen local trust, and maximize the value of every lead we produce.

This is a hands-on execution role. Strategy, budgets, and priorities are clearly defined. Your job is to make the machine run better every month.

What You’ll Be Responsible For

• Managing and improving the company website, SEO execution, and conversion-focused landing pages
• Executing PPC campaigns (Google, Meta, NextDoor, etc.) within an established strategy and budget
• Building and maintaining GHL landing pages, funnels, and automations
• Planning and executing email marketing campaigns and newsletters
• Managing Google Business Profile and online reputation, including review responses
• Tracking performance metrics and implementing ongoing optimizations
• Designing and producing marketing materials for print and digital use (flyers, signage, swag), ensuring brand consistency

What Winning Looks Like

You’re successful in this role when:

• Marketing-sourced appointments are consistent and improving
• Funnels convert better over time, not just drive traffic
• Local visibility and online reviews continue to grow
• Email campaigns are executed on time and generate engagement
• Marketing performance is clear, measurable, and explainable

Effort matters only if it moves the numbers.

You’re a Great Fit If You…

• Enjoy working inside systems, checklists, and defined processes
• Take pride in accuracy, consistency, and follow-through
• Are comfortable executing within an existing strategy and budget
• Like improving performance through testing and optimization
• Can work independently without needing constant direction
• Prefer measurable results over creative hype
• Are hungry for growth and enjoy learning new systems and technology

This Role Is NOT for You If You…

• Want to own high-level marketing strategy or branding decisions
• Get bored with execution or repetitive optimization
• Dislike reporting, metrics, or accountability
• Need constant validation or creative freedom to stay engaged
• Prefer idea generation over follow-through

What We Offer

• Competitive base pay with performance-based incentives
• Clear expectations and measurable success metrics
• Defined systems and tools to support execution
• A values-driven team that prizes accountability and excellence
• Stability, clarity, and room to grow through mastery

How to Apply

If this role sounds like you, apply now and include a brief note explaining:

• Why this role caught your attention
• What kind of work you enjoy most in marketing

We’re looking for someone who wants to execute, improve, and win, not just stay busy, in an environment that values faith, family and focus.

Equal Opportunity Employer
We are an equal opportunity employer and value integrity, professionalism, and respect in all employment decisions.