MARKETING DIRECTOR

Job Description

Job Description

At Armor, we are committed to making a meaningful difference in securing the cyberspace. Our vision is to be the trusted protector and de facto standard that cloud-centric customers entrust with their risk – trusted by over 1,500 organizations in more than 40 countries. We strive to continuously evolve to be the best partner of choice, breaking norms and tirelessly innovating to stay ahead of evolving cyber threats and reshaping how we deliver customer outcomes. Learn more at:

SUMMARY

Armor is looking for a data-driven, creative Marketing Director to lead the charge in planning, developing, and executing all marketing initiatives. This is our most senior marketing role - you’ll shape the strategy, own the outcomes, and define how the world sees us.

We’re a B2B cybersecurity company, so we’re looking for someone who can translate complex technologies into clear, compelling narratives that drive pipeline and brand authority. You’ll work closely with Sales, Product, and Executive leadership to fuel growth and sharpen our competitive edge. If you’ve been crushing it in your role but stuck behind a CMO taking the credit - this is your shot. No layers. Direct access to CEO and leadership team. A chance to lead, grow, win, and shine.

This is a hybrid role based in either our Plano, TX or New York City office.

WHAT YOU’LL DO

Marketing Strategy & Leadership

• Define and execute a marketing strategy aligned with Armor’s growth goals
• Lead a high-performing team across demand gen, content, digital, web, events, and brand
• Partner cross-functionally to align marketing with sales motions and GTM priorities

Demand Generation & Pipeline Growth

• Lead integrated campaigns, ABM, and website initiatives to drive qualified leads
• Establish Armor presence in Partner Events
• Own and optimize the full-funnel journey from awareness to conversion
• Drive content strategy — case studies, whitepapers, landing pages, thought leadership
• Oversee event and field marketing strategy with a focus on ROI and lead capture

Analytics & Budgeting

• Define KPIs and report on marketing effectiveness, pipeline contribution, and ROI
• Manage the marketing budget, tech stack, and vendor relationships
• Operating under a success-based budget model

Sales Enablement

• Launch new products and features with clear messaging and go-to-market plans
• Partner with product marketing to deliver sales collateral, pitch decks, battlecards, and training resources

Brand & Positioning

• Own and evolve Armor’s messaging framework and brand identity
• Ensure consistent tone and positioning across all external and internal channels
• Build Armor’s reputation through PR, analyst relations, and thought leadership

WHAT YOU BRING

• Proven success leading B2B marketing in a growth-stage tech company (cybersecurity a plus)
• Deep experience in demand generation, content, digital, and field marketing
• Strong storytelling and copywriting chops with technical fluency in cybersecurity
• Proficiency in marketing tools (HubSpot, Google Analytics, etc.)
• Natural collaborator with strong judgment, prioritization skills, and executive presence

If you’re ready to take the reins and build something meaningful, we want to hear from you.

EDUCATION AND/OR EXPERIENCE

• Extensive experience in marketing, with a focus on enterprise cloud solutions, security, and compliance.

WHY ARMOR

Join Armor if you want to be part of a company that is redefining cybersecurity. Here, you will have the opportunity to shape the future, disrupt the status quo, and be a part of a team that celebrates energy, passion, and fresh thinking. We are not looking for someone who simply fills a role – we want talent who will help us write the next chapter of our growth story.

Armor Core Values:

• Commitment to Growth: A growth mindset that encourages continuous learning and improvement with adaptability in the face of challenges.
• Integrity Always: Sustain trust through transparency + honesty in all actions and interactions regardless of circumstances.
• Empathy In Action: Active understanding, compassion and support to the needs of others through genuine connection.
• Immediate Impact: Taking initiative with swift, informed actions to deliver positive outcomes.
• Follow-Through: Dedication to delivering finished results with attention to quality and detail to achieve the desired outcomes.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually low to moderate. The work environment may be in either an office setting, at the company’s data center, at a client location or at an industry trade event. Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws.