Growth Director

About Removery:

Join us at Removery - the global leader in laser tattoo removal. We aim to normalize tattoo removal and empower people to feel comfortable in their skin. We provide the highest quality of service and care at every stage of our clients’ removal or fading journeys.

Removery was formed in 2019 through a merge of the four leading tattoo removal brands. Now, with more than 150 studios located in the United States, Canada, and Australia, and over two million successful treatments to date – we have raised the standard for the entire industry.  

Using best-in-class innovative PicoWay® laser technology, we ensure safe and effective tattoo removal. The foundation is in place continue growing globally, as we are committed to making tattoo removal safe and accessible to as many people as we can.


Position Overview:

Reporting to the Chief Marketing Officer, the Growth Director owns Removery’s end‑to‑end new client acquisition engine across North America. This role is accountable for demand performance through direct ownership of the funnel, channel mix, and conversion outcomes from awareness and consultation bookings through package conversion and ongoing client value. The Growth Director leads execution and optimization across performance marketing, reporting, and funnel mechanics. Working cross‑functionally with studio operations, brand, technology, and analytics teams, the role ensures marketing demand converts into revenue, from client bookings. This position owns the tools, processes, and performance insights required to improve conversion rates, reduce friction, and scale repeatable acquisition results within a defined demand‑generation scope. 

Key Responsibilities: 

Funnel Optimization & Conversion 

• Maps and optimizes every stage of the acquisition funnel from first click through in‑studio conversion and repeat purchase. Diagnoses drop‑offs, quantify friction, and prioritizes improvements that yield measurable conversion lift and revenue acceleration. 

• Builds and maintains a dynamic conversion taxonomy segmented by journey stage, channel, creative, and audience. Use both attribution data and qualitative intent insights to surface where and why users fail to progress and design interventions that resolve those barriers. 

• Leads a structured A/B and multivariate testing roadmap across landing pages, booking flows, offer constructs, and CRM triggers. Each test includes a clear hypothesis, success thresholds, and documented learnings to drive repeatable funnel optimization. 

• Partners with Contact Center and Studio Operations to bridge digital acquisition and in‑studio appointments, translating frontline feedback into funnel optimizations that improve consultation show rates and package conversion. 

• Monitors funnel velocity, cost per progression, and marginal CAC to identify saturation points and diminishing returns. Implement budget reallocations based on conversion elasticity rather than top line spend efficiency, optimizing each channel to its highest marginal yield. 

Demand Generation  

• Owns the strategy and performance of all paid and organic acquisition channels, including paid search, paid social, display, programmatic, and emerging platforms, as well as organic channels such as SEO, lifecycle touchpoints, and on‑platform discovery. This role collaborates with Brand to convert demand into booked revenue. 

Growth Strategy  

• Develops tailored value propositions, messaging, and other strategies that resonate with each audience segment’s unique needs and motivations. These strategies may span paid media, partnerships, promotions, and localized activations, with a focus on testing, learning, and scaling what proves most effective over time. 

• Analyzes performance across the full funnel to determine how channels should work together at various stages of market maturity, from pre‑launch awareness through conversion and retention. 

Analytics & Reporting 

• Builds and maintains scalable, executive-ready dashboards that provide clear visibility into acquisition performance, studio-level trends, and overall portfolio health. Ensure metrics are accurate, actionable, and aligned to business goals, enabling data-driven decision-making across teams and leadership. 

• Translates complex data and performance signals into clear, actionable insights, delivering concise recommendations and performance narratives to executive stakeholders. Proactively identify trends, risks, and opportunities and influence strategic decisions through compelling data storytelling. 

• Owns growth forecasting across acquisition channels and lifecycle stages, partnering closely with Finance to develop and maintain revenue models. Ensures forecasts reflect performance realities, investment scenarios, and growth initiatives, supporting confident planning, budgeting, and long-term strategy. 

Retention and Lifecycle Ownership 

• Leads lifecycle marketing across onboarding, engagement, retention, and reactivation. 

• Develops and optimizes repeat‑purchase and lapsed‑customer reactivation strategies.  

• Drives LTV expansion beyond the first package through targeted offers, timing, and journey optimization.  

• Establishes and tracks cohort‑based retention and LTV metrics to inform acquisition strategy and investment decisions. 

Cross-Functional Partnership 

• Collaborates closely with Brand, Studio Operations, and Product teams to ensure all growth initiatives are operationally viable, scalable, and aligned with brand standards. Partners cross-functionally to translate growth strategies into seamless, real-world execution at the studio level, ensuring marketing initiatives drive demand that studios can confidently deliver while maintaining a consistent, premium client experience. 

• Champions a culture of experimentation grounded in intellectual curiosity, data-driven learning, and accountability. Encourages teams to continuously evaluate, learn, and iterate across channels, messaging, and experiences using clear hypotheses, defined success metrics, and rapid feedback loops.

Education Required: 

• Bachelor’s degree required, MBA or advanced degree preferred. Candidates with significant, demonstrated success leading growth strategies at scale considered in lieu of advanced education. 

• Ability to work on-site from Removery’s global headquarters in Austin, TX at least 4 days per week.  

Professional Experience Required:  

• Minimum of 8 years of experience in growth and performance marketing including at least 3 years of leadership capacity 

• Experience with local SEO and reputation management at scale. 

• Proven history of scaling customer acquisition programs in a multi‑location consumer services, healthcare, or retail environment.  

• Deep hands‑on experience with Google Ads, Meta Ads, and marketing analytics platforms (GA4, Looker, Tableau, or similar)  

• Demonstrated ownership of large, complex paid media budgets ($12M+), with accountability for ROI, efficiency, and revenue impact across the full funnel.  

• Expertise in resource allocation across channels and funnel stages, including portfolio‑level channel‑mix decisions, trade‑offs, and prioritization.  

• Strong command of budget rebalancing strategies informed by diminishing‑returns analysis, marginal CAC, and performance saturation signals. 

• Experience building and applying allocation frameworks tailored to market maturity, from pre‑launch investment and testing to optimization and scale in mature markets or studios.  

• Hands‑on experience evaluating and scaling new and emerging channels, with disciplined test‑and‑learn approaches and clear success criteria. 

• Familiarity with CRM platforms (Salesforce, HubSpot) and marketing automation tools.  

• Strong organizational discipline with exceptional attention to detail and operational execution.  

• High level of professionalism, integrity, and discretion.  

• Ability to influence and collaborate effectively across all levels of the organization, including senior leadership. 

Preferred Experience: 

• Experience in aesthetics, wellness, MedSpa, or multi-unit franchise/retail environments. 

Removery offers a competitive compensation package commensurate with experience, complemented by a robust suite of benefits for full-time team members, including: 

• Comprehensive Medical, Dental, Vision, STD and LTD   

• Company paid Life Insurance. Plus, the option to purchase more!  

• Additional optional coverages such as Short and Long-term disability, Flexible Savings Accounts, etc.  

• Paid Parental Leave based on tenure 

• Eight (8) company paid holidays plus additional floating holidays  

• Flexible Paid Time Off 

• 8 hours of paid volunteer time per year  

• 401(k) Program with generous company match   

• Team Member Referral Bonus Program   

• Employee Assistance Program – resources to help you manage work-life balance  

• Collaborative work environment with an amazing culture, committed to diversity and inclusion   

• Ongoing training and opportunities for advancement with a growing global company 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned. 

We are deeply committed to attracting talented team members from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, currently, we are not sponsoring any Visas.

Equal Opportunity Employer