Brand Team Lead - Houston, TX

TEAM LEAD - GORILLA ENERGY HOUSTON MARKET
HOUSTON, TX
Compensation: $32/hour | Part-Time (Approximately 29 hours/week)

ABOUT THE ROLE
We're looking for a dynamic, results-driven Team Lead to launch and manage our Houston
market expansion for Gorilla Energy. This part-time role (approximately 29 hours per week)
requires someone who can build and manage teams throughout the Greater Houston
metropolitan area, develop strategic marketing initiatives, and establish a strong brand
presence throughout Houston's diverse industrial, educational, and cultural landscape.

ABOUT GORILLA ENERGY
Gorilla delivers great-tasting energy drinks packed with functional benefits—fueling the
next generation of doers and risk-takers determined to make their mark. Powered by our
proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine,
Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins—all working
together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained,
balanced boost, Gorilla Energy comes in five bold flavors: Ultimate, Mango Coconut,
Watermelon Melon, Cherry Berry, and Kiwi Strawberry.

KEY RESPONSIBILITIES

Market Strategy Development & Execution
• Create comprehensive market schedules and manage implementation of marketing
initiatives across the Greater Houston metropolitan area
• Develop and execute both short-term and long-term market strategies throughout
the region
• Lead guerrilla marketing efforts in high-value locations including construction sites,
trade schools, oil & gas facilities, manufacturing plants, music venues, and fitness
centers
• Build and maintain relationships with local fitness influencers, businesses, bluecollar workers, industry professionals, and music scene leaders
• Target key areas including Downtown Houston, Midtown, Montrose, Heights, Energy
Corridor, Galleria/Uptown, Katy, Sugar Land, Pearland, The Woodlands, and
surrounding communities
• Identify and capitalize on event opportunities including:
o Major university events at University of Houston, Rice University, Texas
Southern University, and Houston Community College
o Energy industry conferences and networking events
o Houston Livestock Show and Rodeo and other major cultural festivals
o Local music festivals and live music venues across diverse neighborhoods
o Houston Texans, Rockets, and Astros sporting events and tailgates
• Leverage Houston's position as the Energy Capital of the World to connect with oil &
gas, petrochemical, and industrial workforce demographics
• Tap into Houston's thriving construction boom and rapidly growing population
• Educate potential customers about what makes Gorilla Energy different from
Competitors

Team Management
• Source, interview, and onboard Brand Ambassadors (BAs) in the Houston market
• Ensure all team members complete required background checks
• Manage W2 Brand Ambassador teams throughout the metropolitan area
• Train team members on Gorilla Energy product knowledge with market-specific
customization for Houston's diverse, multicultural demographics
• Coordinate and schedule team activities effectively across Houston's sprawling
geography and diverse communities

Inventory & Equipment Management
• Manage and organize storage solutions for product and promotional materials
• Monitor inventory levels and coordinate restocking
• Maintain equipment in good working order through Houston's humid subtropical
climate
• Ensure proper storage and handling of all company assets

Reporting & Communication
• Maintain detailed documentation of all market activities
• Create comprehensive recaps after events with market-specific insights
• Report on performance metrics for the Houston market
• Provide strategic recommendations for market growth
• Communicate effectively with company leadership and BA teams

QUALIFICATIONS
• 2+ years of experience in marketing, event management, or team leadership
• Strong understanding of the Houston metropolitan market, or demonstrated ability
to quickly learn new markets
• Excellent networking and relationship-building skills across diverse industrial and
cultural communities
• Proven ability to develop and execute marketing strategies
• Experience managing teams in fast-paced environments
• Valid driver's license with clean driving record
• Knowledge of energy drink market and consumer trends
• Ability to work effectively in Houston's hot, humid climate year-round
• Strong organizational skills
• Comfort navigating Houston's sprawling geography and traffic patterns

PREFERRED EXPERIENCE
• Existing relationships within Houston fitness, construction, energy/oil & gas, or
music communities
• Experience with guerrilla marketing campaigns in industrial/blue-collar markets
• Background in energy sector, construction, trades, music/events, hospitality, or
related industries
• Knowledge of university campuses and surrounding areas (University of Houston,
Rice University, Texas Southern University, University of St. Thomas, Houston
Community College System)
• Event planning and coordination experience
• Beverage or CPG marketing experience
• Familiarity with Houston's unique multicultural dynamics and geographic spread
• Experience working with diverse, blue-collar demographics including energy sector
workers
• Bilingual skills (Spanish/English) a strong plus given Houston's demographics