Software Engineer (Test) POST NUMBER: 441133
- Lead the management of digital analytics and visualization tools (primarily Adobe Analytics; though also Google Analytics, Glassbox, Comscore, SAS, Power BI, Tableau, APT, etc.).
- Ensure proper data tracking and tagging in compliance with best practices, global tagging standards, and corporate policies.
- Serve as the subject matter expert for digital marketing reporting, including SEO, SEM, social media, and email marketing performance.
- Monitor and optimize the usability and performance of digital marketing campaigns, offering strategic recommendations to improve user engagement and conversion rates.
- Present findings and insights to leadership, offering data-driven recommendations to enhance marketing outcomes.
- Conduct financial analysis of the e-commerce business, including performance assessments of B2B and B2C operations.
- Assess and measure the impact of new site functionality, and plan/forecast online sales and promotional activities.
- Lead the design and implementation of processes and operational policies to improve analytics workflows.
- 5 years of experience in web analytics, preferably within retail, e-commerce, or digital marketing environments.
- Proficiency in Adobe Analytics, with experience in AEM and CDP being a plus.
- Strong background in analyzing online marketing campaigns, including natural and paid search, email, affiliate, display, and social media.
- Advanced skills in SQL (e.g., SAS, Google BigQuery) for data analysis.
- Familiarity with third-party marketing platforms (Facebook, LinkedIn, Twitter, GA4, GTM, Launch).
- Strong analytical mindset with a deep understanding of e-commerce metrics, web analytics, and statistical analysis.
- Excellent communication and interpersonal skills with the ability to present complex concepts to stakeholders.
- Employment Type : Perm / Direct-Hire
- Location : Memphis, TN
- Schedule : Hybrid / Monday – Friday
- Start Date : Immediate
- Target Compensation : $120k to $125k base plus 20% bonus potential
- Relocation : Assistance package provided
- Immigration / Work Status : H-1B / EAD sponsorship will be considered for this position
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