Channel Marketing Director

The Channel Marketing Director will work with regional US retail energy sales teams in developing and executing marketing strategy across key U.S. power markets-ERCOT, PJM/MISO, NEPOOL/NYISO-supporting both direct and broker-served business. In this Houston, TX based role you will oversee a team of regional and channel-focused marketers. You will drive integrated demand generation, brand positioning, and sales enablement initiatives tailored to regional dynamics. As Director you will also coordinate national marketing efforts for direct B2B and broker channels, ensuring alignment with ENGIE's green growth strategy and commercial priorities.

• Create Regional Marketing Strategy - You will develop and execute tailored marketing plans for each power region, aligned with local market dynamics, regulatory trends, and customer needs
• Manage Regional Marketing Team - You will supervise regional marketing advisors and channel marketers, fostering collaboration, innovation, and performance accountability
• Drive Demand Generation - You'll launch integrated campaigns to generate qualified pipeline across direct and broker channels, leveraging digital, content, and event-based tactics
• Support Broker Channel Growth - You partner with sales and analytics to develop targeted programs that incentivize broker engagement and increase margin contribution
• Coordinate National Marketing Initiatives - You oversee marketing efforts that span multiple regions, including brand campaigns, co-marketing partnerships, and strategic sponsorships
• Ensure Regional Brand Consistency - You'll maintain ENGIE's brand standards across all regional marketing outputs, ensuring consistency and relevance
• Monitor Performance & ROI - You will track campaign effectiveness, pipeline contribution, and regional marketing KPIs, adjusting strategies to optimize impac

What You'll Bring

• You hold a Bachelor's degree in Marketing, Business, or related field
• A minimum of ten (10) years of experience in US power industry or experience in B2B marketing leadership roles, with a focus on regional/channel marketing in the energy or industrial sectors
• You have proven leadership experience managing marketing teams and cross-functional initiatives
• You have a deep understanding of U.S. power markets and broker dynamics
• You possess strong analytical skills and experience with marketing performance tracking
• You have excellent communication, stakeholder engagement, and project management skill

Additional Details

• Eligible for a hybrid schedule consisting of in-office and work-from-home opportunities (3 days in office, 2 days remote )
• Must be available to travel up to 25% of the time and with the need for some overnight trips
• Must possess a valid U.S. driver's license/clean driving record
• Must have the ability to travel domestically and internationally on limited occasions
• Must be willing and able to comply with all ENGIE ethics and safety policies

Compensation

Salary Range: $150,600 - $230,920 USD annually

This represents the average expected pay range for a qualified candidate.

ENGIE complies with all federal, state, and local minimum wage laws. Actual salary offered may vary depending on geography, experience, education, internal pay alignment, or other bona fide factors.

In addition to base pay, this position is eligible for a competitive bonus / incentive plan.

Your Talent Acquisition Partner can share more specific information regarding the benefits or the salary for the position based on the work location.

At ENGIE, we take your well-being seriously. Our comprehensive benefits package includes options for medical, dental, vision, life insurance, employer-paid short-term and long-term disability insurance, ESPP, generous paid time off including wellness days, holidays and leave programs. We also help you plan for retirement by offering a 401(k) Retirement Savings Plan with a company match. But that's not all - we're dedicated to the health and happiness of your entire family, offering supplemental benefits for full time employees that enhance emotional and physical well-being through all stages of life from family forming to caregiver benefits. Explore our benefits package to see how we can support you. Learn more .

Why ENGIE?

ENGIE North America isn't just participating in the Zero-Carbon Transition, we're leading it! Join us as we develop energy that is renewable, efficient, and accessible to everyone.

ENGIE is proud to be an equal opportunity workplace, and we are firmly committed to creating an inclusive workplace for all employees. We are committed to providing employees with a work environment free of discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance with this application or a reasonable accommodation due to a disability, you may contact us at [email protected]. This email address is reserved for individuals with disabilities in need of assistance and is not a means of inquiry regarding positions or application status

We are unable to sponsor or take over sponsorship of an employment visa for this role at any time

The safety of our employees is our number one priority. All employees at ENGIE have both a duty and the authority to STOP WORK if unsafe acts are observed.

Business Unit: Supply & Energy Management

Division: BP B2B US

Legal Entity: ENGIE North America Inc.

Professional Experience: Skilled ( >3 experience <15 years)

Education Level: Bachelor's Degree

Company Name: ENGIE North America