Lead Channel Manager
- Develop, design and redesign channel marketing programs and processes to provide added value and optimize channel effectiveness
- Create competitive channel strategies
- Create channel marketing programs in order to enhance the productivity, revenues, and profitability of channels.
- Design and develop new offer requirements, build sales tools and incentives, drive customer events and demand generation activities and general channel activation
- Manage channel marketing programs and processes to provide added value and to optimize channel effectiveness.
- Identifies new/emerging channels, resources, and intermediaries, and develops integrated strategies, plans, and programs to leverage these opportunities.
- Apply advanced principles, theories and concepts
- Evaluate impact on strategic distribution channels planning objectives and strategies.
- Develop (product/segment) marketing & communication plans that encompass new product launch, advertisement, promotional programs, user events, webinars, tradeshows and other marketing campaign venues to help achieve P&L business objectives.
- Participating in the new product launching team and develop Go-To-Market Plan for new product introduction
- Develop sales training, collaterals, campaigns, and other tools for new product introductions, including identifying value proposition and competitive advantages
- Identify opportunities and areas of need and develop promotional program to capture revenue opportunities or to defend sales opportunities
- Track effectiveness of promotional program an respond accordingly
- Develop tradeshow strategies (messaging, product mix, workflow, demonstration etc.)
- Develops sales tools such as sales presentations, collaterals and ensures impactful product demonstrations in the field
- Lead regular Quick Market Intelligence calls with sales to provide up-to-date market/product information and to address concerns
- Provide support to sales enablement in assisting sales in quoting and configuration.
- Own specific trade shows, show sites and customer visits in conjunction with the Events and Sales teams.
- This position is viewed as the foremost expert within the channel disciplines and as an acknowledged authority within the organization.
- Applies advanced principles, theories and concepts
- Position self as an acknowledged authority within the organization.
- Travel as needed Required Skills and Experience
- 8 to 10 years of relevant experience in area of responsibility
- 5 or more years of product marketing experience
- Significant matrix management experience
- Project management experience
- Leadership skills to shape/lead growth vision and marketing strategy
- Team oriented - ability to motivate and work well with diverse, cross-functional teams
- Strong organizational and project management skills, able to plan, meet deadlines, prioritize projects and manage a cross-functional team.
- Experience with customer interaction, marketing and sales experience
- Excellent analytical skills
- Understanding of financial principles
- Strategic planning and clear thinking with ability to drive change - develop new ideas through collaboration and execute on creative ideas
- Assertiveness - strong influencing skills across business functions; confidence to share difficult messages and defend decisions and make judgment calls
- Ability to formulate and implement strategic marketing plans
- Ability to conceptualize, organize and manage projects
- Excellent oral and written communications skills
- Must exhibit the following behaviors- Critical Thinking - Teamwork - Self-starter
- Proven ability to drive results
- 8 or more years of Channel Management industry experience
- Experience interacting and coordinating multiple functions (working in a matrix organization)
- Bachelors Degree in Marketing, Communications, Administration or Business
- MBA
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws
Our Lead Channel Manager earn between $106,100 - $159,100. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Apply today.
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