SEO Specialist (Technical SEO)

Job Title: SEO Specialist (Technical SEO)

Location: Onsite - Minneapolis, MN
Secondary Locations: Charlotte, NC / Irving, TX
Experience Required: 10+ Years
Employment Type: Contract

Role Overview

We are seeking a highly experienced SEO Specialist with deep expertise in Technical SEO to drive organic performance across large-scale, modern web platforms. This role requires strong hands-on capability in site audits, crawl optimization, Core Web Vitals, and structured data, along with the ability to collaborate closely with web development teams working on JavaScript-heavy frameworks.

The ideal candidate brings a strong engineering mindset, data-driven decision-making, and proven experience optimizing enterprise websites for search visibility and performance.

Key Responsibilities

Technical SEO & Site Health

• Conduct comprehensive technical SEO audits , identifying and resolving issues related to crawlability, indexation, canonicalization, broken links, and redirect chains.

• Ensure SEO best practices are consistently applied across large, complex web properties.

Web Development & JavaScript SEO

• Collaborate closely with development and TOS teams on HTML, CSS, and JavaScript implementations.

• Optimize SEO for modern JavaScript frameworks such as React, Vue, and Angular , balancing client-side vs. server-side rendering strategies.

• Provide technical guidance to ensure SEO is embedded into development workflows.

Structured Data & Rich Results

• Implement, test, and validate structured data (Schema.org) to enable enhanced search features and rich results.

• Monitor structured data health and resolve validation errors.

Core Web Vitals & Performance Optimization

• Improve Core Web Vitals , including LCP, INP, and FID , through performance-focused techniques such as caching, image optimization, code splitting, and script optimization.

• Partner with engineering teams to drive page speed and UX improvements.

Log File Analysis & Crawl Budget Optimization

• Perform server log analysis to identify crawl inefficiencies and indexing gaps.

• Optimize crawl budget for large-scale sites to ensure priority pages are discovered and indexed effectively.

Measurement & Continuous Improvement

• Monitor SEO performance and technical KPIs; recommend and implement ongoing optimizations.

• Stay current with search engine algorithm updates and emerging SEO best practices.

Required Skills & Qualifications

• 10+ years of experience in SEO , with strong focus on Technical SEO for enterprise-scale websites.

• Expert-level knowledge of site audits, crawlability, indexation , and technical issue remediation.

• Strong understanding of HTML5, CSS3, and JavaScript .

• Hands-on experience optimizing SEO for React, Vue, Angular , or similar frameworks.

• Proven expertise in Core Web Vitals optimization (LCP, INP, FID).

• Experience implementing and validating structured data/schema markup .

• Strong experience with server log analysis and crawl budget management.

• Excellent analytical, troubleshooting, and communication skills.

Essential Skills

• Technical SEO

• HTML5 / CSS3

• JavaScript

• JavaScript SEO (CSR vs. SSR)

• Structured Data (Schema.org)

• Core Web Vitals

• Log File Analysis

• Crawl Budget Optimization

Key Competencies

• Strong technical problem-solving and attention to detail

• Ability to influence engineering teams without direct authority

• Data-driven mindset with focus on measurable outcomes

• Ownership of SEO quality and long-term scalability

• Adaptability to evolving search engine technologies

Skills

Technical SEO | HTML5 | CSS3 | JavaScript | React | Vue | Angular | Core Web Vitals | Structured Data | Log Analysis