VP of Marketing

Job Description

Job Description

We are looking for an accomplished VP of Marketing to lead brand development and growth strategy for a multi-brand organization based in San Antonio, Texas. This executive role will shape market positioning, strengthen customer engagement, and build scalable marketing capabilities that support expansion across diverse business lines. The ideal candidate brings deep expertise in performance marketing, brand leadership, and data-driven decision-making, along with the ability to partner closely with senior leadership to accelerate revenue growth.

Responsibilities:
• Direct the overall marketing vision for multiple brands, defining differentiated positioning, messaging architecture, and brand standards that resonate with target audiences.
• Oversee customer growth initiatives across digital and local channels, including search, paid media, social platforms, content programs, and community-based marketing efforts.
• Establish measurable performance benchmarks and evaluate marketing effectiveness through indicators such as acquisition efficiency, return on spend, customer value, brand visibility, and revenue contribution.
• Identify emerging market opportunities and recommend new channels, campaigns, and expansion strategies that can increase reach and drive sustainable growth.
• Allocate marketing resources across a portfolio of businesses, balancing investment priorities based on growth stage, business needs, and organizational objectives.
• Develop annual marketing roadmaps and budget plans in partnership with business leaders to ensure alignment with financial goals and operational plans.
• Build scalable marketing systems, brand toolkits, and launch support materials to prepare the organization for future franchise growth and new market openings.
• Use consumer insights, market research, and campaign analysis to refine strategy, improve customer experience, and strengthen retention and loyalty.
• Lead, mentor, and develop an internal marketing team while managing agencies and external partners to deliver high-quality, accountable, and innovative execution.• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• At least 10 years of progressive leadership experience in marketing, with a track record of increasing scope and responsibility.
• Demonstrated success building, repositioning, or scaling consumer-focused brands in growth-oriented environments.
• Strong background in demand generation, customer acquisition, and performance marketing across digital and omni-channel programs.
• Solid command of marketing analytics, KPI development, and data interpretation to guide strategic decisions.
• Experience creating marketing infrastructure, processes, and brand governance within fast-growing organizations.
• Ability to influence executive stakeholders and lead cross-functional collaboration across sales, operations, and business leadership.
• Preferred industry background in restaurant, hospitality, automotive, retail, consumer services, or franchise-based organizations.