Director of Sales - Trailers
Brandt Industries USA Ltd. is seeking a dynamic and driven Director of Sales - Trailers. This position is responsible for developing, managing and supporting sustained and profitable growth in sales of Brandt manufactured Heavy Haul and Utility Trailers. The US Trailer Sales Director will be responsible to maximize the sales, market share, and profitability in the US working with Brandt Territory Managers, Sales Specialist and Product Support teams.
Duties and Responsibilities
- Will be responsible for leading the Brandt Sales Strategy, dealer development, dealer recruitment for Brandt’s Heavy Haul and Utility Trailer Products
- Ensure all Dealers can handle and give great product support to Brandt’s Trailer product line product line
- Participate with US Sales Director and US Territory Manager in development and implementing plans for growing Brandt sales with dealers.
- Aid the sales team in achieving Brandt’s product sales growth by providing a high level of product, application, industry, customer and competitor knowledge
- Coordinate and participate in delivering ongoing local product knowledge and application training for regional sales and dealer sales teams as scheduled.
- Help US Director of Sales create a successful US product launch of the Utility Trailer lineup and create a dealer growth strategy for the next 5 years.
- Support Brandt Sales leadership team drive trailer sales in coordination with Brandt Agricultural Sales team through Brandt’s established agricultural dealer network
- Support Brandt Sales leadership team drive trailer sales through Brandt’s construction products through Brandt’s established construction products primarily US John Deere Construction dealers
- Research and track competitor product pricing levels, activities, programs and tactics.
- Provide market intelligence and feedback to ensure Brandt’s pricing, programs and marketing strategies are positioned to penetrate new markets and grow existing markets profitably.
- Identify attachment product development opportunities that promote differentiation, enhance market penetration, and deliver increased profit opportunities for Brandt.
- Provide insights and input on the right mix of inventory to achieve sales and profitability goals as per BES' business objectives for various product categories.
- Assist product line asset management goals on turns and aging as well as protection of company assets.
- Participate in end customer visits with the sales teams as required
- Extensive travel throughout the US network sometimes alongside Brandt’s sales teams to actively support direct visits with dealer contacts and their customers (up to 3 weeks in a month)
- Establish a personal relationship with Dealers
- Ensure Dealers are educated on all aspects of Brandt Sales, Service and Finance
- Assist Dealers with all sales and marketing opportunities which could include advertising, demonstrations, field days, open hours
- Provide input into Sales Program Development
- Provide input into Product Development
- Assist in coordinating trade shows and attending trade shows in their territory
- Other duties as assigned.
#LI-ONSITE
Required Skills- Must have a strong working knowledge of Heavy Haul Trailers as well as Utility Trailers
- Strong organizational and customer service skills are a must.
- Knowledge and relationships with US Trailer dealers would also be an asset.
- Ability to coach and develop Brandt Sales Team members
- Aggressive team player, people person, self-starter and motivated towards goals.
Required Experience
- Minimum of 5-10 years of sales and/or product or technical support knowledge and experience in Trailer Sales with manufacturers and/or dealers
- Capable of basic computer skills, excel spreadsheets, outlook etc.
- A recent drivers abstract will be required.
- Must be able to obtain or possess a valid passport and be able to travel internationally primarily to Canada where Brand’s headquarters and factories are located.
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