Product Marketing Manager

Job Title: Product Marketing Manager (Lead Generation & Digital GTM)
Location-Type: Hybrid (Austin, TX - 1 day onsite)
Start Date Is: ASAP
Duration: 3 month Contract-to-Hire
Compensation Range:

• Contract: $40–$54/hr W2

• Salary: $69,000 - $99,000

Job Description:
Drive B2B demand generation through digital-first go-to-market strategies, campaign execution, and full-funnel optimization.

This role supports the client's need to drive a qualified pipeline through scalable digital GTM strategies. The ideal candidate is a hands-on marketer who can own campaign execution in HubSpot, translate product value into compelling messaging, and optimize performance across the full funnel.

Day-to-Day Responsibilities:

• Develop and execute digital-first GTM strategies for B2B products/services
  
  

• Drive lead generation via paid media, email, SEO/SEM, webinars, and landing pages
  
  

• Plan and launch integrated marketing campaigns and product releases
  
  

• Manage end-to-end campaign execution within HubSpot (emails, workflows, segmentation, CTAs)
  
  

• Collaborate with product, sales, and creative teams to align messaging and execution
  
  

• Create and oversee content strategy (case studies, white papers, blogs, solution briefs)
  
  

• Track and optimize KPIs including MQLs, SQLs, CPL, and pipeline influence
  
  

• Conduct A/B testing and performance optimization across campaigns
  
  

• Ensure proper attribution, tagging, and data hygiene within HubSpot
  
  

• Support sales enablement with messaging and campaign assets
  
  

Requirements:

• Must-Haves:
  
  

  • 6–9 years of B2B product marketing, demand generation, or digital marketing experience
    
    

  • Proven success executing GTM strategies and digital campaigns driving pipeline impact
    
    

  • Hands-on experience with HubSpot (or similar marketing automation platform)
    
    

  • Strong understanding of full-funnel marketing and lead lifecycle management
    
    

  • Data-driven mindset with experience analyzing campaign performance and KPIs
    
    

  • Excellent writing, communication, and stakeholder management skills
    
    

  • Strong project management and ability to manage multiple campaigns simultaneously
    
    

• Nice-to-Haves:
  
  

  • Experience in professional services, tech, or complex solution marketing
    
    

  • Familiarity with Salesforce or CRM integrations and attribution models
    
    

  • Experience with paid media, CRO, and A/B testing strategies
    
    

  • Knowledge of SEO/SEM and web optimization practices
    
    

  • Experience developing case studies, testimonials, and sales enablement materials
    
    

This role is eligible to enroll in both Mondo's health insurance plan and retirement plan. Mondo defers to the applicable State or local law for paid sick leave eligibility