Manager, Growth Marketing (Paid)

Hybrid | 3 Days/Week | Northwest Austin (78750)
Come build and scale a performance engine.

360Connect is a profitable, established B2B lead generation company (founded in 2005) with a proven product-market fit and strong client ROI. Our clients consistently see a $7–$15 return for every $1 spent.
We are now looking for a senior-level paid acquisition leader to own and scale our performance marketing engine.

This is not a generalist growth role.

This is a hands-on, strategic paid media quarterback role.

The Opportunity

You will operate as the central decision-maker across campaign strategy, creative testing, bidding models, audience segmentation, and funnel optimization.

You’ll lead a small internal team and external partners, but this is not a “set strategy and step away” role. We want someone who can see the entire field — and step in wherever needed to win.

What You’ll Own
Paid Acquisition Strategy & Execution (Primary Focus)

• Full ownership of PPC, paid social (Meta), and other performance channels
• Budget allocation and spend efficiency management
• Scaling campaigns while maintaining profitable margins
• Creative, audience, and bidding experimentation frameworks
• Funnel diagnostics across ad → landing page → lead → downstream performance
• Lead quality optimization in partnership with Sales and Client Success

You are accountable for performance. Not activity. Performance Analytics & Growth Insights

• Monitor and improve CAC, CPL, ROAS, and downstream revenue metrics
• Build reporting dashboards and executive-ready performance narratives
• Identify bottlenecks in creative, targeting, funnel flow, or conversion rate
• Make decisive, data-backed tradeoffs across initiatives

You think in terms of contribution margin — not just CTR. Cross-Functional Leadership

• Act as the quarterback across Product, Tech, Sales, and Client Success
• Prioritize initiatives and manage parallel workstreams
• Oversee internal and external teams with clear performance accountability
• Balance strategic roadmap thinking with hands-on campaign involvement
• Work collaboratively with people in other departments, making tradeoffs and fighting for the overall company win

What We’re Looking For
Minimum 5+ years of deep, hands-on paid acquisition experience.
Not “exposure to.” Not “oversaw.” Owned.
You likely have:

• 5–10+ years managing and scaling paid media budgets (B2B lead gen preferred)
• Direct budget ownership ($50K+/month preferred; more is a plus)
• Demonstrated ability to scale spend while maintaining or improving efficiency
• Strong experience with Google Ads, Microsoft Ads, Meta Ads, and performance-driven testing
• Experience in lead generation environments (highly preferred)
• Strong funnel diagnostic instincts — you can quickly identify where performance is breaking
• Comfort operating in ambiguity and setting direction

You are:

• Analytical to your core
• Commercially minded
• Comfortable making decisions with imperfect information
• Able to zoom out strategically and zoom in tactically
• Agile and decisive

What This Role Is Not

• Not a brand marketing role
• Not a social media management role
• Not a junior campaign manager role
• Not a pure SEO/content marketing role

Organic acquisition experience is welcome — but paid performance leadership is the core requirement. What Success Looks Like

• Clear paid growth roadmap aligned with business objectives
• Improved CAC efficiency while scaling volume
• Strong visibility into performance drivers and constraints
• Testing culture embedded into the acquisition engine
• Marketing functioning as a predictable revenue contributor

About 360Connect
At 360Connect, we help businesses solve one of their hardest problems — acquiring customers. We deliver qualified, sales-ready leads and have been doing so successfully since 2005.
We’ve been named a “Best Places to Work” by the Austin-American Statesman for eleven consecutive years.
Our core values:

1. Do what it takes to deliver excellent results
2. Bring a proactive, solution-oriented attitude
3. Act with integrity and respect
4. Communicate directly and honestly
5. Do what you say you are going to do
6. Always learn and try new things

We walk the talk. Benefits

• Health, dental, and vision insurance
• HSA
• Life insurance
• PTO
• Retirement plan
• Flexible schedule
• Employee assistance program