Digital Marketing Specialist

What's the role?

Our marketing team is seeking a Digital Marketing Specialist to support the Engagement marketing team in executing Digital and engagement/email marketing projects.

As a Digital Marketing Specialist, you'll play a critical role on the Engagement Marketing team, driving the strategy, execution, and performance of multi-channel digital campaigns across North America. You’ll be at the heart of Hilti’s marketing evolution, leveraging cutting-edge technologies to deliver personalized customer experiences and fuel demand generation.

Growth-minded marketer with additional expertise in marketing technology tools like Salesforce, SAP, Power BI, Weblate, Adobe Experience Manager and project management.

Who is Hilti?

At Hilti, we are a passionate global team committed to making construction better. As a trusted partner for productivity, safety, and sustainability, we provide our customers innovative solutions that impact the buildings, roads, and infrastructure people rely on every day.
Hilti is where individuals grow lasting careers by exploring possibilities, maximizing their potential, owning their development, and making a real difference every day.

What does the role involve?

Campaign Strategy & Management

• Lead the design, execution, and optimization of Engagement Marketing, demand generation and regional email campaigns aligned with market needs and strategic priorities.
• Manage complete campaign lifecycles: pre-launch planning, activation, post-launch review, and performance management.
• Implement lifecycle marketing strategies to maximize customer engagement, retention, and conversion.

Auditing, Maintenance & Optimization

• Conduct regular audits across flows and assets—emails, landing pages, content, triggers, audiences—to ensure alignment, transparency, and relevance.
• Maintain campaign documentation and resources, including the Engagement Marketing Hub page, ensuring materials are accurate and easy to access.

Internal Communication & Enablement

• Develop a clear roadmap to communicate the impact and value of Engagement Marketing across internal stakeholders.
• Success Management: Champion success strategies and share performance insights, success stories, and lessons learned with cross-functional teams.

Analytics & Reporting

• Track and report performance metrics for all campaigns, benchmarking against KPIs and ROI goals.
• Maintain dashboards and segmentation maps covering personas, audience size, account tiers, and engagement indicators.
• Deliver quarterly reports highlighting key learnings, top-performing content, and actionable optimization strategies.

Stakeholder Engagement

• Collaborate effectively with local and global marketing teams, sales units, and product owners to align strategy and execution.
• Build strong relationships to gather feedback, resolve issues, and refine campaign components.

Marketing Technology

• Expert in Salesforce Marketing Cloud, HubSpot, Clay, and B2B intent platforms.
• Demonstrate ability to build behavioral email journeys and execute campaigns with precision.
• Utilize analytics platforms such as Power BI and SAP to interpret data and guide decision-making.

Additional Duties

• Contribute to ad-hoc digital projects and special initiatives as assigned by leadership.

Hilti North America ranked #13 on Glassdoor's 'Top 100 Best Places to Work' for 2025.

What do we offer?

In addition to a competitive base salary and bonus potential, we offer a robust benefits package including a generous paid time off policy that includes vacation, personal days, health & wellness, and 2 days per year to give back in your local community, paid family leave, educational reimbursement, 401(k) matching, medical/dental/vision coverage, and a variety of other benefits to fit the needs of our employees.
We will give you the tools you need to succeed through hands-on integration training and will support your continued professional development through ongoing training and mentoring, targeted leadership programs, and opportunities for international assignments in any of the 120+ countries in which we operate.

What you need is:

• Bachelor’s Degree required
• 2-3 years of experience in e-commerce, digital marketing, or related field (preferred)
• Demonstrated ability to translate technical and data-driven insights into actionable strategies
• High proficiency in web technologies, digital platforms, and marketing analytics (Salesforce, SAP, Power BI, Weblate, Adobe Experience Manager)
• Strong communication skills with the ability to convey complex concepts simply
• Customer-centric approach and passion for continuous learning

Why should you apply?

Let’s face it, we know there are lots of other companies out there. We have an excellent mix of people, which we believe makes for a more vibrant, more innovative, more productive team. We're a big company with a family-owned feel. You will be given the opportunity to make big changes that will ripple throughout the industry while feeling right at home with the Hilti family.

Hilti, Inc is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.