Sr. MarTech Developer

We have an immediate requirement with our

Note: We are looking for a Senior Developer (Not Architect)

Need Strong TEALIUM Audience Stream experience. Must have

Job Title: Sr. MarTech Developer (CDP / AEP / Tealium)

Location: Irving, TX(On Site)

Duration: 12+ Months

Summary

We are seeking a highly skilled and experienced MarTech Developer/Architect with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with enterprise architects, cross-functional teams, and business stakeholders to translate business requirements into robust and scalable MarTech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementations

Key Responsibilities

• Digital Marketing & Targeting Architecture:
  • Design and implement a robust media marketing architecture for new and existing customers, encompassing
    • Targeting & Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across
    • various channels (e.g., social media, search, display, video).
    • Lead Media Activation integration to enable digital marketing through social media and advertising platforms
• Real-time Personalization:
  • Design and implement real-time personalization strategies for existing and new customers across various channels (e.g.,
  • online and offline channels).
  • Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences.
  • Design and Integrate rules-based and machine learning-based personalization models.
• Customer Data Platform (CDP) Development:
  • Design and implement a CDP strategy, including:
    • Data Ingestion & Orchestration: Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.
    • Customer Segmentation & Profiling: Develop and maintain customer segments based on behavioral, demographic, and other relevant data.
    • Data Activation: Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx and system of engagements ) to activate customer data for personalized campaigns.
• Prospect Data Store & Management:
  • Design and implement a robust prospect data store, including:
    • Data acquisition and enrichment strategies.
    • Data quality and hygiene processes.
    • Data privacy and compliance considerations.
• Cross-functional Collaboration:
  • Design and implement a scalable and robust MarTech Solution with the Enterprise Architecture team
  • Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured and delivering use cases
  • Facilitate communication and knowledge sharing across all stakeholders.
• Technology Expertise:
  • Deep understanding of MarTech stack, including Tealium, GCP, Kafka, Pega, and Adobe Target.
  • Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP,).
• Need Strong TEALIUM Audience Stream experience. Must have
  • Strong understanding of data integration, data warehousing, and data pipelines.
  • Proficiency in SQL and NoSQL databases.
  • Experience with cloud computing platforms (GCP).

Qualifications

Education :

• Bachelor's degree in Computer Science, Engineering, or a related field.
• Experience: 10+ years of experience in MarTech development and architecture with a strong focus on media marketing,
• customer data, real-time personalization, and CDP implementations.
• Technical Skills:
  • Expertise in Tealium/Adobe, GCP, Kafka, Pega, and Adobe Target.
  • Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).
  • Strong programming skills in Java, Python, or other relevant languages.
  • Experience with data integration tools and technologies.
  • Proficiency in SQL and NoSQL databases.
  • Experience with cloud computing platforms (GCP).
• Other Skills:
  • Excellent communication and interpersonal skills.
  • Strong analytical and problem-solving skills.
  • Ability to work independently and as part of a team.
  • Detail-oriented and organized.
  • Passion for data-driven marketing and customer experience.