Digital Marketing Coordinator

COMPANY OVERVIEW: BIC is the national leader in multi-industry media, events, and networking services, designed to help businesses grow and foster valuable connections. The organization operates through three key divisions: marketing, recruiting, and investment banking. With over 40 years of experience in multimedia publishing, BIC delivers compelling articles, industry news, and engaging digital content across a range of platforms, including social media. Our content connects businesses and decision-makers in industries such as oil and gas, refining, petrochemical, power, pulp and paper, and construction POSITION: Digital Marketing Coordinator

COMPENSATION: 40K-50K

BENEFITS: Standard package, 401K, PTO, and paid holidays. LOCATION: League City, Texas SUMMARY: We are seeking a dynamic and detail-oriented Digital Marketing Coordinator to join our marketing team. The ideal candidate will be responsible for assisting in the development and execution of marketing strategies, coordinating marketing activities, and ensuring that our client brand message is consistent across all channels. This role is perfect for a creative and motivated individual who thrives in a fast-paced environment and is eager to contribute to success.

DUTIES OR RESPONSIBILITIES:

Coordinate and eliminate marketing projects, ensuring timely delivery and alignment with business objectives Enhance client website performance, user experience and search engine visibility through client website optimization services Build strong client social media presence and engage with client audience effectively through social media management services Develop content for various marketing channels, including social media, email newsletters, websites and print materials Monitor and report on the performance of marketing campaigns using google analytics tools Craft compelling and relevant digital content that resonates with client target audience across various platforms Manage inbound and internet marketing campaigns including programmatic display Enhance business information across online directories and listings for optimal search visibility Create and maintain digital marketing content schedules and deadlines Utilize email marketing best practices to drive digital lead gen and website traffic Collaborate with the editorial, design, and sales teams to ensure cohesive messaging and branding Manage and update the client’s social media profiles and presence, including Facebook, Twitter, LinkedIn, YouTube and other relevant platforms Coordinate the production and distribution of marketing materials, such as brochures and promotional items Conduct market research to identify trends, competitor activities and customer preferences Attend events and assist events with production, trade shows and webinars

EXPERIENCE AND QUALIFICATIONS:

2-3 years of experience in digital marketing or a related role Manage inbound and internet marketing campaigns including programmatic is preferred Strong understanding of marketing principles and practices Excellent written and verbal communication skills Experience in energy, manufacturing, or environmental industries Knowledge of SEO and SEM best practices Graphic design skills and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) Bachelor’s degree in marketing, Communications, Business, or a related field is preferred AP style writing Proficiency in marketing software/CRM and tools (e.g., HubSpot, MailChimp, Google Analytics) Experience with social media platforms and content management systems Google Ads Websites to include Word Press, WIX, Squarespace, Webflow, GoHIghLevel Any AI platforms Strong organizational and project management skills Ability to work independently and as part of a team Creative thinking and problem-solving abilities Detail-oriented with a strong focus on quality and accuracy ***PLEASE NOTE: We try to respond to everyone who applies for our jobs, but in periods of high activity it may not be possible. We hope we can personally help you find your new job and wish you success in your job search. For more information, please email Alyssa Hinte at [email protected]