Customer Marketing Manager

Job Overview

The Customer Marketing Manager – Foodservice Solutions , is a pivotal role responsible for developing and executing comprehensive marketing programming solutions across FSS channels to include QSR, FSR and Convenience Retail. This role reports to the Director, Customer Marketing.

The primary focus of this position is to collaborate closely with the sales team, external partners, and agencies using consumer, market and channel insights to drive growth and foster lasting relationships with a portfolio of Foodservice Solutions (FSS) customers. This role requires a strategic thinker with exceptional communication skills, an ability to identify and align the right marketing resources in support of the annual business plan, and a passion for driving business success in the foodservice industry.

Primary Responsibilities Include

• MARKETING PROGRAM DEVELOPMENT:
• Develop and manage turn-key marketing plans to amplify KDP brands, engage customers, acquire new accounts and drive retention through value creation
• Utilize industry, shopper, and consumer insights, as well as KDP portfolio value proposition and customer strategic objectives, to develop strategic marketing plans that deliver value for KDP and its foodservice customers
• PARTNERSHIPS: Brief and lead external agencies and partners from planning to execution. Build effective and productive relationships with non-commercial sales teams, and cross-functional partners, e.g., Commercialization, Channel Strategy.
• COLLABORATION: Align KDP internal customers and teams such as category/brand leads, consumer and shopper insights, commercialization and sales to enable successful creation and execution of marketing programs
• PRESENTATIONS: Build and deliver compelling presentations to multiple audience levels including internal leadership.
• TRANSLATE INSIGHTS INTO ACTION: Leverage consumer and industry insights to inform the overall marketing program strategy. Analyze program results to identify opportunities for improvement.
• PROJECT MANAGEMENT: Multi-task and manage multiple ongoing projects simultaneously in various stages of the value creation process
• SALES ENABLEMENT:
• Participate in key account meetings to influence customers through strong presentation development and delivery, and excellent communication skills.
• Partner with sales to align on critical program objectives and post-program reporting of results. Collectively evaluate results and make optimization recommendations for future marketing programs.

Total Rewards

• Salary range $96,000 - $133,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements

• Bachelor’s degree in marketing or a related field or equivalent experience
• 5-7+ years in progressive consumer, customer marketing, sales or agency experience; preferably with a packaged goods company or within the foodservice industry. Sales/category/ customer-facing experience preferred.
• Passionate with a collaborative, strategic growth-mindset
• Strong written and verbal communication skills and ability to clearly communicate and deliver presentations
• Demonstrated project management skills and ability to work and lead autonomously and apply strong organizational, problem-solving, and analytical skills to manage priorities and workflow
• Proven experience in developing and managing integrated marketing programs across multiple channels
• Have a data-driven mindset, with a focus on how to use insights to influence planning and execution
• Ability to travel as needed (up to 25%) for marketing and sales meetings, tradeshows and/or customer shows and meetings with external partners
• Proficiency in MS Office products (PowerPoint, Excel)

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper, Canada Dry, Mott’s, A&W, Peñafiel, GHOST, 7UP, Snapple, Clamato and Core Hydration. Our global coffee business spans more than 100 markets and includes the leading Keurig single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to ***email_hidden*** in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.

Total Rewards

Requirements

Company Overview