Senior Manager, B2B Marketing

About JustPark

JustPark is the premier partner offering both B2B solutions for destinations and B2C services for drivers, giving us the best of both worlds. We simplify the entire parking experience. From venues and councils to private driveways, our platform makes it simple for drivers to find, book, and pay for parking—while empowering our operating partners to deliver exceptional parking experiences.

We’ve always believed parking should be easier—from end to end. That’s why we, two trailblazing companies—ParkHub and JustPark—have come together to make that vision a reality.

ParkHub revolutionized event parking in the US., optimizing venue operations for a smoother, stress-free experience. JustPark transformed parking in the UK, turning the hunt for a spot into a simple, seamless task.

Now, as one unified company, we’re combining expertise to offer a full-service, frictionless parking solution for both businesses and consumers.

About the role

We’re looking for a hands-on Senior B2B Marketing Manager to join our US marketing team in Dallas. This is an execution-first role: you’ll own the day-to-day delivery of JustPark’s US marketing plan, driving demand generation, brand visibility, and channel performance across our key verticals — Sports & Entertainment, Universities, CRE, and Municipalities.

Reporting into the Senior Director of B2B Marketing in New York City, you’ll be embedded with our commercial team and act as the primary marketing contact for US sales and account management. The US market carries a significantly larger conference and events calendar than our UK business, and managing that pipeline with rigour and creativity will be a core part of this role. This is a rare opportunity to execute our B2B marketing for one of the US’s fastest-growing parking technology platforms. You’ll work at the intersection of sales, events and digital — with real, measurable commercial impact. You'll be part of a collaborative, ambitious global team that moves fast and values creative thinking in a culture that genuinely supports your growth.

Key focus areas

• Demand Generation & Pipeline — Build JustPark’s brand presence and drive inbound demand across our four core US verticals, owning the content and channel strategy that fills the top of the commercial funnel.
• Events & Conference Excellence — Own JustPark’s end-to-end presence at US industry events, from parking and university shows to sports & entertainment conferences, making every touchpoint count for sales and brand.
• Account Engagement & Retention — Partner with Account Management to keep existing clients informed, engaged and growing, through newsletters, webinars, lunch & learns, and well-timed collateral.
• Cross-Vertical Expansion — Help extend JustPark’s footprint across new sectors and geographies by supporting the commercial team with targeted marketing programmes tailored to each vertical’s specific needs.

What you'll do

Demand Generation & Content

• Own the development and promotion of thought leadership and other content for owned channels according to the strategy set by the Senior Director of B2B Marketing.
• Manage the JustPark LinkedIn account as well as the blog, and partner with channel owners (web & email) to optimise existing content for SEO and GEO.
• Brief and manage external agencies and freelancers to deliver content and creative at pace, ensuring brand consistency across every asset.

Events & Conferences

• Own JustPark’s presence at US industry conferences end-to-end. The calendar is extensive — spanning parking industry (IPMI, NPA), university (PACNet, NACDA), sports & entertainment (VenuesNow, Venue Connect), and a dozen or so regional shows throughout the year.
• Manage budget, logistics, swag, travel, agency relationships, internal sales team alignment and client entertaining to make every event count.
• Track events ROI and continuously raise the bar on how JustPark shows up in the market.

Sponsorships

• Execute JustPark’s sponsorship deals with pro sports teams and venues, ensuring partner venues have the right assets to promote JustPark to their audiences.
• Brief the brand team on any creative assets needed to fulfil sponsorship commitments, keeping every deal activated and on-brand.

Account Engagement

• Execute account engagement activity in coordination with Account Management and CRM teams — sending client newsletters, supporting the logistics of lunch & learns and webinars, and ensuring the right materials reach the right accounts at the right time.
• Partner with CRM to build cross-sell and upsell communications that introduce clients to new JustPark products and capabilities.

Cross-Functional Collaboration

• Work closely with the US commercial team — attending sales meetings as needed, managing inbound marketing requests from sales and account management, and keeping the sales enablement page current.
• Act as the primary marketing contact for the US commercial team, ensuring marketing programmes are always aligned to commercial priorities.
• Contribute to wider US marketing planning, bringing energy, ideas and a genuinely collaborative mindset to the team.

Analytics & Reporting

• Track and report on B2B KPIs: MQL volume and quality, content engagement, paid campaign performance and events ROI.
• Define a structured testing approach across campaigns and channels, using results to continuously improve performance.
• Report regularly to the Senior Director of B2B Marketing on programme health, insights and recommendations.

Requirements

Experience & Background

• 6+ years of B2B marketing experience, ideally in SaaS, tech, or a venue/hospitality environment.
• Strong execution skills — a project manager at heart, able to juggle multiple workstreams simultaneously without dropping the ball.
• Proven experience managing conferences and industry events end-to-end, including budget ownership and agency coordination.
• Experience in or affinity for the sports, entertainment, or parking industry is a strong plus.

Channel & Technical Skills

• Hands-on experience across email marketing, LinkedIn content, paid social (LinkedIn Ads) and paid search (Google Ads).
• Strong written communication skills with a sharp eye for brand and design consistency.
• Experience working with external agencies and freelancers to deliver content and creative at pace.
• Familiarity with CRM and marketing automation platforms (e.g. HubSpot, Salesforce Marketing Cloud or similar).

Analytics & Reporting

• Familiarity with demand generation metrics — MQL volume, CPL, pipeline contribution — and a data-driven approach to optimisation.
• Comfortable interpreting performance data to draw insights and shape programme decisions.
• Experience designing and briefing reporting frameworks that track programme health clearly for senior stakeholders.

Ways of Working

• Entrepreneurial mindset: proactive, autonomous and comfortable operating in a fast-moving, high-growth environment.
• Collaborative by nature — you enjoy working within a close-knit team and partnering across functions to get the best outcomes.
• Highly organised and able to manage multiple priorities simultaneously without losing sight of what matters most.
• Strong communicator who can articulate a vision clearly and bring stakeholders along on the journey.

Benefits

Recharge your batteries

• Unlimited PTO policy
• Complimentary in-office barista
• Catered breakfast & lunch between Tuesdays - Thursdays
• Regular social events at the office

Investment in you and your wellbeing

• Comprehensive medical & dental coverage through Cigna
• Multiple healthcare plan options including low-deductible and HSA along with broad supplemental benefits
• Employee Assistance program

Simplifying journeys so you can breathe easier

• Subscriptions to mental health assistance platforms
• Travel stipend for local employees

We look out for your family

• Generous parental leave policy
• Fertility support via ARC Fertility
• Pet insurance and discount plans

Look after the pennies

• 401(k) retirement and savings plan

Success is best when it's shared

• Regular social activities such as annual Hackathons and ad hoc celebrations

Our Hiring Process

• First Stage Interview (30 mins) - Virtual interview with the People Team to tell you more about JustPark and discuss your background, career goals, and role fit
• Hiring Manager Interview (45 mins) - Virtual interview with the Hiring Manager to dive deeper into your experience and your interest for the role
• Third-stage - Take home task - We always make sure that the task is relevant for the role and as efficient as possible. Our tasks vary in length based on role & seniority but the task wouldn’t take longer than a max. of 3-4 hours to complete
• Panel Interview (1 hour) - Final interview with a panel of the Marketing team in the UK & US. We'll ask you to come prepared with a task for this stage and present your ideas back to the team. We'll also discuss and final questions with you around the role and JustPark