Lead marketing data analyst

Job Description

Insight Gobal is seeking a temporary Digital Channel Marketing Manager to join the Business Messaging Marketing team and cover a critical workstream during a maternity leave. This fixed-term role is essential to ensure seamless continuity of our digital and in-product marketing programs for small and medium-sized businesses (SMBs), with a focus on WhatsApp business products. You will be responsible for maintaining and executing ongoing campaigns, collaborating with cross-functional teams, and supporting key business objectives during the leave period.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:

Skills and Requirements

Campaign development

Lead development and execution of WhatsApp Business in-app communications digital strategy across owned and operated digital channels to drive customer acquisition, retention, and product engagement.

Leverage a deep understanding of lifecycle marketing to design and implement an audience-first creative and communication calendar that balances user-centric strategies with product adoption goals Creative production responsibilities Campaign execution Partner with cross-functional teams, product, content, creative, DS, to create comprehensive and effective channel, measurable campaign experiences.

Drive product adoption by crafting clear calls-to-action (CTAs) and utilizing deep links to seamlessly guide users to key features and experiences within the app.

Lead working team of technical program managers, engineers, creative to drive campaign execution.

Measurement and reporting

Work with the data science team to analyze web analytics, channel engagement data, and product usage data to monitor marketing performance, measure campaign effectiveness, and identify areas for improvement, making data-driven decisions. Background in content strategy

Experience leading vendor and agency relationships Advanced knowledge digital campaign creation, A/B testing, and campaign performance optimization.

Proficient in navigating complex creative challenges that arise during the localization process, with a proven ability to develop innovative solutions that meet the needs of diverse global audiences.