Sr. Content Marketing Manager

About Measured

Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $35 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency.

The Role

The Senior Content Marketing Manager at Measured owns the development and execution of a strategic, insight-driven content engine that elevates Measured’s voice, supports revenue goals, and establishes category leadership.

This is not a “write and post” role.

You’ll act as a content strategist, editor-in-chief, and thought-leadership partner, translating complex measurement concepts into compelling narratives for senior marketing, analytics, and finance leaders. You’ll collaborate deeply across product, sales, comms, and leadership to ensure content is credible, consistent, and commercially impactful.

Key Responsibilities

Content Strategy & Narrative Ownership

• Own Measured’s content strategy and editorial roadmap, aligned to company priorities, pipeline goals, and category leadership.
• Define and evolve core content pillars (“tent poles”) and build full-funnel content journeys across awareness, consideration, and decision.
• Identify white-space topics and POVs where Measured can lead the market—not follow it.
• Serve as a strategic partner to executives and subject-matter experts to shape compelling narratives and points of view.

Thought Leadership & Long-Form Content

• Produce and oversee high-quality content, including:
  
• Short-form blogs (300–500 words)
  
• Deep, long-form pieces (900–2,000+ words)
  
• POV essays, bylines, customer stories, and research-driven content
  
• Translate technical concepts (incrementality, MMM, experimentation, attribution limitations) into clear, persuasive stories for senior audiences.
• Act as a strong editor—elevating clarity, argumentation, and credibility across all content.

Distribution, SEO & Performance

• Partner with demand gen and web teams to ensure content is discoverable, distributed, and measurable.
• Own SEO-informed content planning, including keyword strategy, FAQs, and evergreen assets.
• Track content performance across engagement, pipeline influence, and downstream impact—not just traffic.
• Continuously optimize content based on performance data and audience insights.
  

Cross-Functional Collaboration

• Collaborate closely with:
• Product & Data Science to ensure technical accuracy
• Sales & Revenue Marketing to support enablement and deal acceleration
• Comms & PR to amplify thought leadership externally
• Video & Events teams to extend content into multimedia and live formats
  
• Maintain a clear, well-run content calendar and production workflow across teams.
  

Operational Excellence

• Build scalable, repeatable content processes that balance speed, quality, and rigor.
• Manage competing priorities with strong judgment and clear communication.
• Take ownership, move proactively, and do what’s needed to deliver impact.
  

And yes—whatever else it takes to get the job done.

Requirements

Ideal Experience

Experience & Skills

• 7+ years of experience in content marketing, editorial, or thought leadership roles (SaaS, MarTech, AdTech, or data-driven B2B preferred)
• Proven ability to own content strategy, not just execution
  
• Deep comfort writing about complex, technical topics and making them accessible
  
• Strong understanding of full-funnel marketing, measurement, and performance
  
• SEO fluency and experience working with distribution and demand teams
  
• Exceptional writing, editing, and narrative-building skills
  
• Experience influencing stakeholders without direct authority
  

How You Work

• Strategic thinker with strong editorial instincts and business acumen
  
• Highly organized, detail-oriented, and reliable under deadlines
  
• Comfortable navigating ambiguity and evolving priorities
  
• Curious, open in sharing perspectives and actively listening to others, and motivated to continuously raise the bar.
  
• Operates autonomously while thriving in collaborative environments
  
• Leads with integrity and values diverse perspectives

Benefits

Perks

• 100% Remote
• Competitive Total Rewards and flexible paid time off
• Opportunities to give back through Measured for Good
• Engaged, diverse, and curious culture
• Award-winning technology powered by an agile, collaborative team

Measured values curiosity, integrity, aiming for the extraordinary, customer obsession, and employee belonging.

Measured promotes diversity and inclusivity in all forms, which helps to shape our company culture and industry leading products. Measured is committed to providing equal employment opportunities (EEO) to all employees and applicants, regardless of race, color, hairstyle, religion, sex, national origin, age, disability, genetics, or any other protected characteristics.