Director of Sales - Retail & Strategic Partnerships

Afina is an 8-figure wellness brand and the #1 selling filtered showerhead brand on Amazon.

We’re scaling aggressively across Amazon, DTC, retail, subscriptions, and strategic partnerships — and we’re looking for an elite Sales Manager to help accelerate our next phase of growth.

This is not a traditional account management role.

We care about revenue, distribution, sell-through, retail expansion, partnerships, and growth.

If you know how to open doors, build relationships, negotiate deals, and drive meaningful revenue through retail and strategic channels, keep reading.

The Role

We’re hiring a high-performing Sales Manager – Retail & Strategic Partnerships to lead retail expansion and develop strategic relationships that drive growth.

You’ll work directly with leadership to identify, secure, and grow partnerships across retail, wholesale, marketplaces, affiliates, strategic brands, distributors, and other high-impact channels.

This role is for someone who understands:

Retail sales
Business development
Channel partnerships
Negotiation
Revenue growth

You should know how to identify opportunities, build relationships with decision-makers, and turn conversations into long-term revenue-generating partnerships.

What You’ll Do

• Identify, pitch, and close new retail and wholesale accounts
• Build relationships with buyers, distributors, retailers, and strategic partners
• Develop and execute partnership strategies that drive revenue growth
• Manage existing retail and channel relationships to maximize performance
• Negotiate commercial agreements, pricing, promotions, and partnership terms
• Create joint business plans with key partners
• Collaborate with marketing and growth teams to support retail launches and promotions
• Analyze channel performance and identify opportunities for expansion

What We’re Looking For

• 3+ years of experience in retail sales, business development, partnerships, or account management
• Proven track record of generating revenue through retail or strategic partnerships
• Strong negotiation and relationship-building skills
• Experience managing multiple accounts and complex sales cycles
• Ability to communicate effectively with executives, buyers, and key stakeholders
• Highly organized and driven by results
• Entrepreneurial mindset with a bias toward action
• Comfortable operating in a fast-paced startup environment

Bonus Points

• Experience working with major retail accounts
• Experience in CPG, wellness, beauty, health, or consumer products
• Existing relationships with retail buyers or distributors
• Experience launching products into new retail channels
• Familiarity with Amazon, DTC, and omnichannel retail strategies
• Experience scaling partnerships for high-growth consumer brands

Why Join Afina

• Competitive compensation + performance bonuses + equity upside
• Join a category-leading brand growing at an exceptional pace
• Direct access to leadership and decision-makers
• High ownership and direct impact on company revenue
• Fast-moving startup environment with zero bureaucracy
• Massive growth opportunities as the company scales
• Remote flexibility
• Free Afina products + employee discounts

If you know how to build partnerships, close deals, and drive meaningful revenue growth, we want to talk to you.