Senior Director, Product Enablement and Sales Activation

Who are we?

Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.

A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.

A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

Job Summary

Reporting to the VP, Product Marketing, this global leader of Product Enablement and Sales Activation will be accountable for driving revenue growth by developing and executing a comprehensive go-to-market strategy across all sales channels. Reporting to Executive Leadership, the role will strategically align product enablement, sales activation, and regional marketing teams to accelerate market expansion and sales performance across the Americas, EMEA, and APAC regions.

Responsibilities

Global Sales Activation

• Design and implement a global sales activation strategy that directly supports and accelerates revenue generation

• Create end-to-end content and tools that enable direct, indirect, and technical sales teams to effectively sell and compete

• Develop a closed-loop feedback mechanism to continuously improve sales effectiveness

• Working closely with the global Go-To-Marketing at RevOps teams, will track, measure, and optimize sales activation program performance

Regional Marketing Leadership

• Lead product enablement teams across three regions (AMER, EMEA, APAC)

• Develop and execute high-impact regional marketing strategies that support field marketing and sales objectives

• Assist global events and digital campaigns to maximize lead generation and brand awareness

• Ensure consistent messaging and positioning across regional teams

• Drive regional market expansion through targeted marketing plays

Content and Enablement Strategy

• Design compelling content assets including customer stories, competitive battlecards, and sales playbooks

• Establish robust content governance frameworks ensuring consistency, quality, and brand compliance

• Create strategic content that supports the entire sales cycle from lead generation to closing

• Leverage data and analytics to optimize content strategy and performance

​Customer and Field Engagement

• Build deep relationships with field sales teams and key customers

• Translate market insights and customer feedback into actionable sales strategies

• Serve as a critical bridge between product, sales, and customer needs

• Develop market intelligence that informs go-to-market approaches

Presentation and Communication

• Deliver high-impact presentations to C-suite executives and key stakeholders

• Represent the company at major industry conferences and events

• Communicate complex strategies with clarity and strategic vision

• Convert technical capabilities into compelling business narratives

Leadership and Team Development

• Provide strategic direction to product enablement and sales activation teams

• Develop succession plans and individual development strategies

• Manage team performance, including hiring, development, and talent management

• Foster a high-performance culture of collaboration and innovation

Qualifications

• 20+ years of professional experience

• Minimum 12 years in progressive product enablement leadership roles

• Proven track record in driving sales activation in technology or enterprise software

• Bachelor's degree required; advanced degree preferred

• Extensive experience in high-growth technology companies

Core Competencies

• Strategic sales enablement expertise

• Advanced content strategy and marketing skills

• Exceptional leadership and team development

• Data-driven decision-making

• Complex communication and storytelling abilities

• Cross-functional collaboration

Impact Metrics

• Increase sales pipeline in target verticals

• Improve sales win rates across new and existing markets

• Enhance qualified lead generation from marketing campaigns

• Optimize sales team productivity through enablement tools

Preferred Background

• Proven success in product marketing leadership roles within technology companies known for sophisticated go-to-market strategies and complex enterprise solutions

The targeted pay range for this position in the following location is / locations are:

United States - Redwood City Office GHQ : 269,000 - 403,000 USD / Annual

United States - Dallas Infomart Office DAI : 224,000 - 336,000 USD / Annual

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

Equinix Benefits

As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.

Employee Assistance Program : An Employee Assistance program is available to all employees.

US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form .

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.