Email Lead
Kforce has a client that is seeking an Email Lead in Houston, TX. Summary: The client is seeking a detail-oriented and technically skilled to support our email marketing efforts using Salesforce Marketing Cloud (SFMC) and/or Marketo. The ideal candidate will be responsible for coding, testing, scheduling, and reporting on email campaigns that align with our marketing strategy. Roles and Responsibilities: Email Development:
- Code responsive HTML/CSS emails from Figma, Adobe XD, or PSD designs
- Ensure cross-client and cross-device compatibility (e.g., Outlook, Gmail, iOS)
- Use AMPscript (SFMC) or tokens/velocity scripting (Marketo) for personalization and dynamic content
- Build and test email campaigns in Salesforce Marketing Cloud or Marketo
- Set up segmentation, automation workflows, and triggers
- Manage email QA and approvals before scheduling and deployment
- Work with marketing teams to use audience data for dynamic content and personalization
- Sync and manage lead/contact data across CRM and marketing platforms
- Monitor deliverability, open rates, click-through rates, and other KPIs
- Analyze results and optimize based on performance metrics
- Ensure all emails comply with CAN-SPAM, GDPR, and other privacy regulations
- Stay current with email marketing trends, technologies, and best practices
- Proficient in HTML/CSS for email development
- Experience with Salesforce Marketing Cloud (AMPscript, Journey Builder, Email Studio) and Marketo (Smart Campaigns, Lead Scoring, Tokens)
- Familiarity with email testing tools (e.g., Litmus, Email on Acid)
- Solid understanding of segmentation, lead nurturing, and lifecycle marketing
- Knowledge of CRM integrations (e.g., Salesforce CRM & Marketo CRM)
- Excellent attention to detail and QA skills
- Strong communication and collaboration with marketing and design teams
- Ability to manage multiple projects in a fast-paced environment
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