Head of Media

About Sun Coast Sciences

Sun Coast Sciences creates and sells anti-aging products: everything from skincare topicals, to hair restoration supplements, to delicious hydration drink mixes. We’re bootstrapped, highly profitable, and we’ve grown 100% YoY for the past 3 years, deep into mid-eight figures.

Even better, we’ve done it all remotely. Despite our distance, we have a fantastic, supportive, and highly-driven online culture, with clear alignment on our values and mission. We move fast, we play to win, we learn from our mistakes, and we celebrate our victories – and each other! Many of our team members have been here for over five years, and continue to grow their skills, value, and relationships.

Our business model is direct response, with a focus on copywriting, conversion rate optimization, and LTV optimization. We’re world-class at crafting magical marketing, VSLs (video sales letter infomercials), along with managing the customer relationship, and running operations.

Now, we need your help to become world-class at media buying and customer acquisition.

About The Opportunity - Head of Media / VP of Media

Those who know your work call you a savage. You’re our new Head of Media , and here’s the tldr: you’ll help us build an internal agency - pre-loaded with funding, great products and offers, and a proven team of A Players. Your job is to profitably scale creative, and team.

The bigger version:

You’ll be responsible for the quality and performance of our online ad campaigns. You’ll have a massive canvas of products, offers, and networks to run on, and the latitude to grow our team and agency relationships for maximum profitable growth.

You’ll work directly with our founders and leadership team, along with the Marketing Managers, Media Buyers, and Agencies who run our many offers. And you’ll be directly supported by our Acquisition Director - a data-driven “integrator” who is world-class at execution and systems management.

Your track record of success matches our own - you’re obsessed with media, and there’s nothing you love more than seeing an ad campaign smash. You’ve scaled campaigns to $100,000+ / day, and ideally, you’ve helped scale teams of buyers to achieve the same. You’re world-class at Meta, and ideally, you’ve also scaled campaigns on at least two other networks - GDN/YT, Native, AppLovin, or TikTok.

Most importantly, you’re a “visionary.” You’re dialed into what’s working now, and you’re obsessed with figuring out what’s going to work next. When new tools like Veo3 launch, you rip into them like a kid at a candy store.

Your success will be measured by your ability to grow revenue and profit with our internal media buying team. You’ll play a crucial role in our long-term growth strategy, working with customer acquisition across all media networks and platforms, but especially Meta, Google, Applovin, and Native.

Your Responsibilities:

• Creative & Funnel Strategy: From statics, to videos… from UGC to medical authority on camera… from direct-to-VSL to quiz funnels… you’re leading the charge on what’s working with creative and funnel strategy.

• Media Advertising Agencies & Partners. Liaise with our existing agency partners to ensure our internal media team complements the strengths and strategies of those partners.

• Grow Internal Share of Spend. Win share of spend by out-competing external agencies and partners on the media buying KPIs that matter, profitable revenue generation at scale.

• Profitably Test and Scale into New Channels. Systematically test new channels for profitable spend and revenue, then scale those tests across offers and product lines when and where efficient.

Requirements:

• Direct Response Media Buying. You’re comfortable holding your feet to the fire of a ROAS target, you’ve managed $50M in annual spend, and you’ve RECENTLY scaled campaigns to $100,000+/day.
  

• DEEP familiarity with the Meta advertising platforms. You’ve seen, tested, and scaled it all when it comes to Meta. You think critically about how the system works and why specific approaches are practical while others are not.
  

• LEADERSHIP Skills: you don’t have to be a manager, but you’re the opposite of a cave-dweller. You’re great at communication, inspiration, networking, attracting talent, and helping others grow.
  

• Robust network of other media buyers who are active in the space. You are tapped into the media buying zeitgeist and know when changes are coming before they are announced.
  

• Creative Production: from inspiration, to copy, to video, to live campaign… you can either do it ALL yourself, or do MOST yourself, driving it to completion and launch.
  

• Advertorials and Landing Pages. Same as creatives - you can drive landing pages to completion… everything from quizzes, to listicles.

• Ability to create and write Advertorial and Text Sales Letter landing pages as part of a compelling user journey that converts.

Top Character Traits

• Team Player: You’ve got a “win and help win” attitude. It gives you satisfaction to help others succeed.
  

• Competitive: You’re obsessed with winning… beating your competitors, and your own best performance, too.
  

• Analytical: You don’t just shoot from the hip: you use data to drive your next moves.

If You’re The Right Fit…

• You’ve got as much budget and team support as you need to hit new high scores
  

• You’ll be putting amazing products into the hands of people who love them
  

• You’ll have the freedom to shape your day, your org and your life for maximum winning

Salary, Benefits, and Perks:

Highly competitive salary and bonus eligibility based on experience.

Work from wherever, as long as you perform and are on time for our online meetings and conference calls ( *US HOURS REQUIRED*)

Unlimited Vacation (Use It, Don’t Abuse It!) + Major Holidays Off

To Apply:

Please send the following to [email protected]

• your resume/CV/copy portfolio

• a 1-2 paragraph introduction. Please send this in the body of the email, and not as a separate attachment.

In this introduction, please tell us about your current experience related to this position, and why you would be a good fit for our company culture.

We can’t wait for the right candidate to join us, and we’re looking forward to hearing from you!