Web Optimization Manager

Job Title: Web Optimization Manager
Location-Type: Remote | Austin, TX
Start Date Is: ASAP
Duration: 6 months (Contract, potential extension and conversion)
Compensation Range: $75-80/hr W2

Lead a high-impact web experimentation program focused on increasing qualified leads and self-serve sign-ups through data-driven optimization strategies.
This role fills a gap created by an internal promotion and is critical to building a proactive experimentation roadmap rather than operating reactively. The ideal candidate is a strategic, analytics-driven growth operator who can independently identify friction, design high-impact tests, and clearly communicate solutions across teams. Looking for someone who balances experimentation rigor with business impact and has strong B2B optimization experience.

Day-to-Day Responsibilities:

• Identify website friction points using Adobe Analytics and enterprise data tools

• Develop high-impact hypotheses and A/B or multivariate test plans

• Partner cross-functionally with Web Production, Marketing Operations, SEO, UX, and Product Marketing

• Launch and analyze experiments in Adobe Target

• Synthesize results into actionable insights and iterate on optimization roadmap

• Draft creative and technical briefs for experiment execution

• Wireframe proposed website flow improvements for design collaboration

• Prioritize and manage experimentation backlog in Jira

Requirements:

• Must-Haves:

  • 5 years of experience in web optimization, growth, or performance marketing

  • Deep expertise in Adobe Target and Adobe Analytics

  • Strong enterprise-level analytics capabilities

  • Proven B2B website optimization experience (non-eCommerce focused)

  • Experience leading structured A/B and multivariate testing programs

  • Ability to create clear roadmaps and prioritize experimentation initiatives

  • Bachelor's degree required

  • Experience in cybersecurity or large enterprise technology environments

• Nice-to-Haves:

  • Strong AI literacy (e.g., Gemini or similar AI tools) to accelerate workflows and insight generation

  • Background working within highly cross-functional web strategy teams

  • Experience translating insights into wireframes or UX recommendations