Strategic Business Designer

Req ID: 329281

NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.

We are currently seeking a Strategic Business Designer to join our team in Plano, Texas (US-TX), United States (US).

Who we are:

NTT DATA America strives to hire exceptional, innovative, and passionate individuals who want to grow with us. Launch by NTT DATA is the culmination of the company’s strategy to acquire and integrate the skills, experience, and technology of leading digital companies, backed by NTT DATA’s core capabilities, global reach, and depth.

How You’ll Help Us:

As a Senior Business Designer, you will work with client leaders, client delivery teams, product owners, and scrum masters. As part of the (Launch by) NTT DATA Business Strategy team, Business Designers will assist with the ongoing strategic deployment of better ways of working strategically across clients.

How We Will Help You:

Joining NTT Data is not only a job, but a chance to grow your career. We will make sure to equip, enable and encourage you with the support of our Strategy practice within Launch by NTT DATA. We will help you grow your skills as you engage to grow and deliver increasingly valuable work.

Why the Role Is Important:

Launch by NTT DATA is looking for a Strategic Business Designer to join its Strategy Practice. The ideal candidate will bring exceptional expertise in strategic analysis, business design, and seamlessly integrating service design. This role requires a business and financial acumen for the entire product lifecycle management, fit, vision, product launch, to ongoing development. Additionally, candidates should excel in strategic business management, understand organizational integration, drive competitive positioning, and the use of innovative frameworks to explore future growth and success.

Role Summary

As a Strategic Business Designer, you will transform insights into actionable business models and pilots that drive impact. Collaborating across disciplines, you’ll identify challenges, shape opportunities, and create go-to-market strategies for innovative solutions. You’ll lead whiteboard sessions, conduct rapid experiments, and engage directly with clients to design and scale transformative products and services. Responsibilities include market research, business modeling, user insights, service blueprints, and early-stage commercialization strategies. Success in this role demands a focus on user experience, expertise in digital ecosystems, and a drive for innovation and growth.

Once You Are Here, You Will:

Discover & Frame

• Conduct primary / secondary research, synthesize insights, size opportunities.

• Translate findings into sharp problem statements, JTBD, and hypothesis backlogs.
• Interprets internal and external business issues and delivers recommendations to support business strategy.
• Lead or co-lead opportunity framing and value proposition development workshops
• Collaborate with service designers on interviews, user journey and persona insights
• Set a strategic direction, identify growth opportunities, and optimize organizational performance

Design & Model

• Frame and document problem statements aligned to user and business needs
• Develop value propositions, lean financial models (TAM, unit economics), trend analysis, competitive research, consumer research consolidation, and landscape/market analysis to support ideation and provide thought leadership and MVP roadmaps.
• Understand Business process & people mapping
• Collaborate with UX and service design on journeys, personas, and blueprints.

Validate & Deliver

• Develop initial business plans, cost/timing estimates, and business case materials
• Design A/B, concept, and viability tests; analyze results to de-risk investment.
• Support go-to-market plans and early commercialization with cross-functional teams.
• Craft detailed strategies and KPIs for innovation initiatives

Advise & Grow

• Translate findings into actionable roadmaps that align to digital capabilities
• Facilitate business architecture and value chain alignment discussions and workshops with client leads; present insights to senior managers.
• Mentor analysts; contribute templates, POVs, and internal training sessions.

Basic Qualifications:

• Bachelor’s in business, design, engineering, or related. MBA/MS a plus.
• 8+ years of experience in strategy, product, or innovation consulting.
• 8+ years of experience with command in business acumen: business principles, financial analysis and market dynamics
• 8+ years of experience in business design toolset: BMC/Lean Canvas, TAM/SAM/SOM, service blueprinting.
• 8+ years of experience with Agile, JTBD, Design Thinking, Lean Start-Up.
• 8+ years of expertise with analytical chops (Excel, SQL, or BI tools) and storytelling skills (PPT, Miro, Figma, etc.).
• 8+ years of experience with enterprise digital ecosystems and emerging tech

Ideal Mindset:

• Empathy and self-awareness to foster collaboration and understanding.
• Resourcefulness in solving complex problems and guiding teams to solutions.
• A forward-thinking approach, embracing change and innovation.
• Exceptional communication and motivational skills to inspire trust and alignment.

LaunchJobs, #LaunchDesign, #LI-NorthAmerica, #LaunchStrategy

Where required by law, NTT DATA provides a reasonable range of compensation for specific roles. The starting pay range for this remote role is $119,678.00 - $277,031.00. This range reflects the minimum and maximum target compensation for the position across all US locations. Actual compensation will depend on a number of factors, including the candidate’s actual work location, relevant experience, technical skills, and other qualifications.

This position may also be eligible for incentive compensation based on individual and/or company performance.

This position is eligible for company benefits including medical, dental, and vision insurance with an employer contribution, flexible spending or health savings account, life and AD&D insurance, short and long term disability coverage, paid time off, employee assistance, participation in a 401k program with company match, and additional voluntary or legally-required benefits.

About NTT DATA

NTT DATA is a $30 billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long term success. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure and connectivity. We are one of the leading providers of digital and AI infrastructure in the world. NTT DATA is a part of NTT Group, which invests over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. Visit us at us.nttdata.com

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