General Manager - Framing (Dallas)

Fortress Building Products
Dallas, TX

Job Title: General Manager - Framing

Department: Channel Sales

Manager: President

FLSA Status: Exempt

Location: Garland, TX

OVERVIEW

The General Manager will be responsible for leading and executing a strategic plan to drive the continued profitable growth of our Framing product lines. This role will lead and develop a team of sales, customer service, product management, and operations personnel and own full P&L responsibilities for the business unit. The General Manager will collaborate regularly with various shared departments including Marketing to ensure alignment and success of key strategic initiatives. As part of the leadership team within Fortress Building Products, this role will report directly into the President and play an active role in developing current and long-term company goals.

The General Manager will have a strong sales and marketing background within the building products industry including demonstrated success in coaching, mentoring, and developing a diverse team to achieve overall sales growth.

OUR PURPOSE STATEMENT

Lead Global Change in the Way People Build and Live

OUR NICHE

Innovative Building Solutions

OUR CORE VALUES

Work Hard, Play Hard We seek passionate people. We take our work seriously and we take the enjoyment of our lives seriously.

Positive, Can Do Attitude We are optimistic, we set challenging goals and we find a way to accomplish them. We approach challenges with the intention of finding solutions.

Compete & Win As A TEAM We put the TEAM first. Our team is what makes our company great. We are a competitive group that like to win. We keep score.

Innovate & Seek Continuous Improvement We believe it can always be better. We want better products and processes. We want to be better individuals. We want to be a better organization.

We Are Respectful We respect fellow team members, our partners, ourselves and our company. We are known to be the good guys.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Overall

  • Responsible for strategic vision and planning that should be communicated through the creation and execution of a strategic plan that will assure a profitable growth path for the business unit.
  • Provide operational and sales leadership to guide the team through a tactical execution of the plan.
  • Set and monitor Marketing and Product Management direction while overseeing Sales, Inside Sales, and Customer Service activity.
  • Conduct evaluations of the team and provide mentoring, leadership, training and development. Evaluate, establish and develop a high performing team. Identify, and recommend, organizational structure needs and changes necessary for profitable growth.
  • Set and implement procedures, processes and controls that will improve efficiency and can support our desired growth.
  • Collaborate with cross-functional personnel, both domestic and international, to ensure alignment of key strategic initiatives for the business unit.
  • Complete an annual budget and corresponding business strategy that supports meeting the companys financial forecast. Continuously track progress and assure that quarterly and annual goals for the business unit budget are met.
  • Work with the management team to develop current and long-term goals, plans, objectives and policies.
  • Provide strong leadership to all functions of the business and build a service/customer oriented culture. Reinforce, throughout the entire company, the desire and commitment to the highest levels of customer service. Communicate and demonstrate this commitment to all customers.
  • Evaluate areas of need and +/- impacts. When needed, lead an effective search and recruitment process to assure the best of the best in new members of the team.

Product Management

  • Assure constant review of the business units product line, analyzing product line and individual product performance, making necessary changes to assure strong ROI and viability of all active products.
  • Lead the identification, design, go/no-go, development and the launch of new and improved products. Assist in the setting and management of schedules.
  • Utilize a Strategic Pricing Strategy that includes product costing and market pricing, assuring that we are procuring at the best cost and pricing the market based on what the market will bear so that we maximize gross margin potential.
  • Administer and analyze the required product testing to ensure we are marketing safe, compliant products that minimize risk to the company and its partners.
  • Work with Supply Chain in materials forecasting and ordering to assure ample product turns and elimination of slow-moving inventory.
  • Utilize the ERP system and implement new management processes to better manage inventory. Create Key Performance Indicators to measure performance and drive accountability. Lead the charge to a reduced and balanced inventory for improved customer satisfaction and financial health for Fortress.
  • Serve as a conduit between the end user requirements and Manufacturing.

Manufacturing

  • Assist Manufacturing in the improvement of existing products through researching market needs, desires and opportunities and how to best address these areas.
  • Communicate product specifications and improvements with the Manufacturing Engineering Manager.
  • Assist in the identification and creation of needed quality control procedures.
  • Occasional travel to China for factory visits, product development and general manufacturing work.

Sales Management

  • Design, implement and manage an organizational structure of the business units sales team that will assure profitable growth and the accomplishment of our annual sales plan.
  • Lead the sales team to maximize gross margin dollars through a strategic pricing and sales strategy.
  • Create promotional, market based or product-based opportunities to spur off-season sales.
  • Maximize two-step, one-step, retail, international and OEM distribution opportunities.
  • Create and execute a plan to successfully launch new products.
  • Expand international distribution opportunities.
  • Achieve a very high, year-over-year growth percentage.

Marketing

  • Manage the marketing, branding and product image needs with the selected Marketing resource.
  • Lead the trade show process.
  • Identify and evaluate advertising and promotional opportunities in print, web, new media, etc.

SUPERVISORY RESPONSIBILITIES This role carries overall responsibility for leading, managing, and holding teams accountable to performance expectations. Key responsibilities include setting goals, coaching and developing team members, planning and assigning work, conducting performance evaluations, and handling employee relations matters such as recognition, corrective action, and conflict resolution. The General Manager will foster a culture of accountability, engagement, and continuous improvement across all areas of responsibility.

COMPETENCIES: To perform the job successfully, an individual should demonstrate the following competencies:

Achievement Focus Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals.

Analytical Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures.

Business Acumen Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.

Business Ethics Treats people with respect; keep commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.

Communications Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.

Cooperation Establishes and maintains effective relationships; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.

Financial Management Responsibly allocates and accounts for the use of fiscal resources; works within the designed budget and keeps in mind the short and long-term organizational goals; considers cost implications of decisions; seeks ways to reduce costs; exercises cost control through expense monitoring and attention to detail.

Impact & Influence Pursues and wins support for ideas; displays ability to influence key decision-makers; achieves win-win outcomes; uses authority appropriately to accomplish goals; addresses divergent opinions.

Innovation Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches an]]> <

Posted 2025-08-19

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