Demand Generation Specialist

About Ping Identity:

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.

The Americas Demand Generation Specialist will support the Americas Pan-AMER & ABM team. They will support an integrated marketing strategy and help execute demand generation activities across the AMER region for our strategic and enterprise accounts. This role will require working closely with the regional Field Marketing Teams, ABM Manager, Demand Generation Manager, SDR and Sales teams and is an important support role requiring experience in building relationships with sales and executing pipeline generation development activities.

The Demand Marketing Specialist is responsible for contributing to planning, execution and tracking of an integrated AMER marketing plan aligned to pipeline goals. This role requires experience in integrated marketing with a focus on physical events, virtual events, high-touch (1:few) executive programs and account-based marketing. The role requires strong project management, communication, organizational skills and attention to detail. The ideal candidate will also have familiarity with intent and ABM tools and how they can help sales teams develop stronger relationships with customers and prospects.

Responsibilities:

• Support and execute demand generation programs to contribute to pipeline goals for the AMER organization, in collaboration with other marketing teams such as partner marketing, field marketing, product marketing and digital demand generation teams.
• Manage aspects of event logistics, including venue selection, vendor coordination, event shipments, campaign event briefs, email and Linkedin promotional copy, list uploads and tagging, collaborating with all relevant stakeholders as needed to ensure proper execution and sales follow-up.
• Become an expert in 6Sense and its use cases to help execute ABM programs and be able to provide actionable insights to marketing a sales.
• Leverage and become proficient using necessary sales and marketing technologies, including Marketo, Salesforce.com, 6Sense, Splash and more.
• Monitor progress and measure results of all key marketing campaigns through regular pipeline inspection & deal tracking.
• Design and produce event marketing materials such as invites, flyers, posters, web banners/social tiles etc. using tools such as Canva.
• Other duties may be assigned in support of the demand generation team.
• Important KPIs: MQLs, Pipeline Generation, Program ROI.

Required Skills & Qualifications:

• Bachelor's degree.
• Minimum 2-3 years of directly relevant, hands-on marketing experience with a demonstrated ability to drive and execute successful integrated marketing programs.
• Familiar with Security or related IT Markets, Products, Software and Services.
• Understanding of Identity & Access Management target markets, competitive industry, strategy and product lines a plus.
• Experience with 6Sense, Salesforce campaign management and willingness to learn/implement new tools
• Strong project & organization management skills A demand for excellence in all forms of communication
• A natural problem solver who cannot only identify points of friction but quickly implement new processes or workflows to improve performance, speed, and success of the organization
• Proven ability to work with sales teams and multiple levels of management, while being highly responsive.
• Ability to manage, collaborate, leverage and thrive in a fast paced matrix environment.
• Willing and able to travel for events across the Western US and Canada regions up to 20% of the time. High energy, enthusiasm, initiative, and flexibility.

USA: $75,000 to $87,975 In accordance with Colorado's Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.

Life at Ping:

We believe in and facilitate a flexible, collaborative work environment. We're growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that's who we want to succeed with every day.

Here are just a few of the things that make Ping special:

• A company culture that empowers you to do your best work.
• Employee Resource Groups that create a sense of belonging for everyone.
• Regular company and team bonding events.
• Competitive benefits and perks.
• Global volunteering and community initiatives

Our Benefits:

• Generous PTO & Holiday Schedule
• Parental Leave
• Progressive Healthcare Options
• Retirement Programs
• Opportunity for Education Reimbursement
• Commuter Offset (Specific locations)

Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone's individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.

We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.