Director of Marketing

Job Summary

Pay: $40,000 - $50,000

The Director of Marketing is responsible for developing and executing strategic marketing initiatives that drive brand awareness, guest traffic, and revenue growth across all channels, with a strong emphasis on catering sales. This role leads marketing strategy, local store marketing, digital campaigns, and catering promotions, while partnering with operations to deliver measurable business results.

Key Responsibilities

Marketing Strategy & Brand Growth

• Develop and execute integrated marketing strategies to drive traffic, sales, and brand awareness.
• Manage brand positioning, messaging, and consistency across all channels.
• Plan and execute regional, and local store marketing initiatives.
• Analyze market trends, customer insights, and competitor activity to inform strategy.

Catering Marketing & Sales

• Develop and lead catering marketing strategies to grow catering revenue and market share.
• Partner with operations to build scalable catering programs and sales processes.
• Create targeted campaigns to drive event, and group catering orders.
• Identify new business opportunities, partnerships, and local outreach strategies.
• Track catering KPIs (sales growth, conversion rates, repeat business) and optimize performance.

Digital & Performance Marketing

• Oversee digital marketing efforts, including social media, email, SMS, SEO/SEM, and online ordering platforms.
• Manage paid media campaigns and optimize ROI across channels.
• Leverage CRM and loyalty programs to drive guest engagement and retention.

Local Store Marketing (LSM)

• Develop tools and programs for restaurant-level marketing execution.
• Support grand openings, promotions, and community engagement initiatives.
• Ensure alignment between corporate strategy and local execution.

Leadership & Cross-Functional Collaboration

• Lead, mentor, and develop the marketing team and external partners/agencies.
• Collaborate with operations, training, and leadership teams to align marketing with execution.
• Present performance results, insights, and recommendations to senior leadership.

Analytics & Reporting

• Establish and track KPIs for marketing and catering performance.
• Use data and analytics to drive decision-making and continuous improvement.
• Manage marketing budgets and ensure efficient allocation of resources.

Work Environment

• Fast-paced, growth-oriented environment.
• Collaboration with cross-functional teams and field operations.
• Some travel required for market visits, store openings, and events.

Key Performance Indicators (KPIs)

• Same-store sales growth
• Catering revenue and order growth
• Customer acquisition and retention rates
• Marketing ROI and campaign performance
• Brand awareness and engagement metrics
• Grand Opening Overall Turn Outs

Requirements

• Degree in Marketing, Business, or related field preferred.
• 2 plus years marketing experience, preferably in QSR, restaurant, retail, or hospitality.
• Proven experience driving catering sales or B2B marketing programs.
• Strong understanding of digital marketing, brand management, and customer acquisition.
• Experience managing multi-unit or franchise marketing programs preferred.
• Strategic thinking with strong execution skills
• Data-driven decision-making and analytical mindset
• Leadership and team development
• Excellent communication and presentation skills
• Project management and organizational skills
• Creative problem-solving and innovation
• Experience with CRM, loyalty platforms, and marketing automation tools.
• Proficiency in digital advertising platforms (Google, Meta, etc.).
• Familiarity with online ordering systems and third-party delivery platforms.
• Strong skills in Microsoft Office Suite (Excel, PowerPoint).

Benefits

• Employee discount
• Paid time off
• Paid training
• Opportunity for career growth and advancement