Digital Analytics Implementation Analyst

Job Responsibilities:

• Manage the implementation and maintenance of analytics tools (e.g., Adobe Analytics, Tag Management System (Tealium))
• Experience in Data Layer Implementation and knowledge of tag manager tools such as Tealium or similar.
• Strong expertise in data collection mapping for Adobe Analytics (both web and native app), data feeds, and performing issue analysis.
• Experience in data validation, identifying tagging and data collection issues, and ensuring data accuracy.
• Proven ability to collaborate with cross-functional teams, including Product Owners, technology teams, and Vendors, to define analytics requirements and implement tracking solutions.
• Collaborate with our technology teams to add, update, and verify implementation of analytics tracking on mobile app, aa.com.
• Conduct quality assurance checks and data validation, identify data collection issues, implement marketing pixels, and perform duties of Adobe Analytics administrator, including SAINT classifications, managing shared dashboards.
• Collaborate with Digital Customer Experience Product Owners and our technology teams to define and implement requirements for reporting on relevant Key Performance Indicators (KPIs) that drive strategic decision-making and customer experience improvements.
• Maintains detailed documentation of analytics tools and measurement strategies.
• Identify opportunities for improving customer experience that increase conversion or drive revenue improvement; use data to communicate recommendations to stakeholders.
• Establish best practices for data collection and data quality on the online channels, configuring web analytics technology, and interpreting data.
• Work with stakeholders to understand business goals needs and develop viable solutions tracking requirements.
• Work with vendors and internal teams to develop reporting strategies and ensure data is being collected properly and accurately.
• Collaborate with design, QA, development and analytics resources for implementation and analysis of testing and personalization campaigns.

Skills:

• Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, Engineering, or related field
• 2-3 years of experience with Adobe products, or similar analytics tools, preferably in implementation capacity.
• Experience with SQL and JavaScript is a plus.
• Experience managing analytic and/or development projects.

Education/Experience:

• Bachelor's degree