Content Creator / Social Media Manager
Content Creator / Social Media Manager — Texas Sports Academy
About UsTexas Sports Academy is one of the fastest-rising education brands in the country, building the next generation of schools for student-athletes: 2 hours of AI-powered, personalized academics each morning, followed by 3 hours of elite sports training before the traditional school day is over. Built on the Alpha School model — a nationally recognized network featured in Forbes , The New York Times , and The Wall Street Journal — Texas Sports Academy combines elite academics with world-class athletic development and is rapidly expanding across Texas with world-class coaches, including 6x NBA All-Star Jermaine O’Neal. The Role
We're looking for a content creator who lives on-site at our schools 3-4 days a week, capturing raw, authentic moments and turning them into scroll-stopping short-form content. This isn't a desk job. You're at our schools, in the gym, in the classroom, on the field — phone in hand, catching the moments that make Texas Sports Academy special. You'll work alongside our YouTube videographer and editors, with your focus being short-form: Reels, TikTok, Shorts, and X. You'll own the day-to-day social media presence for Texas Sports Academy. What You'll Do
- Be on-site at TSA schools 3-4 days/week capturing content on your phone
- Produce 2+ short-form videos per week (Reels/TikTok/Shorts style — bold text overlays, raw, 7-30 seconds, works with sound off)
- Pull stills from video for Instagram posts
- Manage posting schedule across IG, TikTok, X, and YouTube Shorts
- Collaborate with our videographer (long-form YouTube) and editors
- Build relationships with students and coaches so the content feels natural, not staged
- Over time, take full ownership of creative direction for social media
- You already make short-form content — show us your TikTok, Reels, or YouTube Shorts
- You think in hooks — you know what stops a scroll in the first 1-2 seconds
- You can shoot and rough-edit on your phone same-day (CapCut, InShot, or similar)
- You're comfortable in a school environment around kids and coaches
- You understand sports culture and energy and virality
- You're based in Texas (required — this is an on-site role across our Texas schools)
- Bonus: you played sports, coached, or have a background in youth athletics
- Based in Dallas (preferred), Texas (required)
This Role Is NOT
- A remote social media scheduling job
- A polished cinematic production role (we have a videographer for that)
- An agency gig — you're embedded in our schools, part of the team
Compensation
- $100k+, based on experience
- Your social media handles
- Any examples of short-form content you've created
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